# Charitable Critter Footwear 'The Keep + Bon Iver' Exclusive Shoe is a Worthy Celebrity Cause By Ariel Weber | Published 2012-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/celebrity-cause References: [refinery29](http://www.refinery29.com/bon-iver) & [keepcompany](http://www.keepcompany.com/page/boniver) The lead singer of Bon Iver Justin Vernon recently collaborated with shoe company The Keep to create 'The Keep + Bon Iver Limited Edition Shoe,' which supports a [charitable celebrity cause](https://www.trendhunter.com/trends/weatherman-puppies-golf). The [limited edition shoe](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you) is a pale salmon color that incorporates herringbone and black fishbone accents. The proceeds made from sales will go towards the Best Friends Animal society, which is an animal advocacy group that is renowned as the largest sanctuary for abused and abandoned animals. As one of Bon Iver's tunes play in the background of the video, shots of rescued kitties and dogs are shown frolicking around as they enjoy the open space of their owners' Rancho J'Balie family-owned Avocado farm. This video easily does its job of tugging at your heartstrings. When adorable kitties and Bon Iver collaborate for a chairty, what is not to love about this celebrity cause? ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Celebrity Charities:** Opportunity to create exclusive products with celebrities to support charitable causes. - **Animal Advocacy:** Opportunity to support animal rights and welfare organizations through product sales. - **Rescue Animals Marketing:** Opportunity to highlight rescued animals in marketing campaigns to raise awareness and funds for animal advocacy. ### Sectors Adopting This - **Fashion:** Fashion brands can collaborate with celebrities to create exclusive products for charitable causes. - **Non-profit:** Non-profit organizations focused on animal advocacy can benefit from partnerships with celebrities and fashion brands. - **Marketing and Advertising:** Marketing and advertising agencies can support animal advocacy causes by creating impactful campaigns featuring rescued animals. ## Related on Trend Hunter - [Polar Bear-supporting Collections](https://www.trendhunter.com/trends/keep-it-wild.md) - [Homelessness-Supporting Blanket Designs](https://www.trendhunter.com/trends/paul-klein.md) - [Outdoor Ecosystem Campaigns](https://www.trendhunter.com/trends/vital-ground-foundation.md) - [Charitable Horse Sneakers](https://www.trendhunter.com/trends/horse-kicks.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [Charity-Benefiting Umbrellas](https://www.trendhunter.com/trends/weatherman-puppies-golf.md) - [Collaborative Domestic Violence Campaigns](https://www.trendhunter.com/trends/sarah-hyland.md) - [Footwear Aquarium Partnerships](https://www.trendhunter.com/trends/monterey-bay-aquarium.md)