# Environmental Pop Culture The Celebrity Bag Fights Plastic Bags By Victoria Tremlin | Published 2008-01-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/celebrity-bag References: [marksandspencer](http://www.marksandspencer.co.uk) We all know plastic bags are set to be a thing of the past, especially in fashion retailers as more and more brands are competing to be at the forefront of the ethical fashion megatrend. Now they are using [celebrity endorsements](https://www.trendhunter.com/trends/galleria-handbag) to get their "no plastic bag" protocol across. These retro style, [eco-friendly carrier bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials) feature celebrities such as Erin O'Connor, Twiggy and [UK](https://www.trendhunter.com/trends/carbon-capture-pipeline) pop star Myleene Class. They are being sold in Marks and Spencer in the UK, nationwide, and mix consumers fascination with celebs with their desire for green living. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 47% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsements in Ethical Fashion:** Celebrity endorsements are being used by fashion brands to promote eco-friendly carrier bags, tapping into consumers' fascination with celebrities and their desire for sustainable living. - **Retro Style Eco-friendly Carrier Bags:** Fashion retailers are embracing retro style eco-friendly carrier bags as a way to align with the ethical fashion megatrend and reduce plastic waste. - **Phasing Out Plastic Bags in Retail:** As more fashion brands compete to be at the forefront of the ethical fashion movement, the phasing out of plastic bags in retail is becoming increasingly common. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers are using eco-friendly carrier bags and celebrity endorsements to promote their commitment to ethical fashion and sustainability. - **Celebrity Endorsement Marketing:** The use of celebrity endorsements in eco-friendly fashion campaigns presents opportunities for the celebrity endorsement marketing industry to expand into the sustainability realm. - **Sustainable Packaging:** The phasing out of plastic bags in retail creates opportunities for the sustainable packaging industry to develop innovative alternatives that align with environmentally conscious consumer preferences. ## Related on Trend Hunter - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Eco-Friendly Retail Pop-Ups](https://www.trendhunter.com/trends/stella-mccartney-pop-up.md) - [Model-Backed Carrying Capsules](https://www.trendhunter.com/trends/catriona-gray.md) - [Reinvented Plastic Bags](https://www.trendhunter.com/trends/telfar-plastic-bag.md) - [Artwork-Adorned Reusable Bags](https://www.trendhunter.com/trends/reusable-bag-campaign.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md)