# Designer Clothing Exchanges Lindsay Lohan for Visa Swap By lourdes sanchez bayas | Published 2008-04-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/celebrities-for-ethical-fashion-lindsay-lohan-for-visa-swap References: [ecorazzi](http://www.ecorazzi.com/2008/04/26/lindsay-lohan-is-the-face-of-ethical-fashion/) When I think about ethical fashion, Lindsay Lohan is definitely not one of the first face that pops into my head. Oddly enough, the 21-year-old actress has become the face of "Visa Swap". **Visa Swap** is a shop in London's Convent Gardens that, starting this summer, will start accepting [used, high-end clothes from the public](https://www.trendhunter.com/trends/preowned-platform) in return for Visa Swap points. "A few weeks later, people can then return to trade their points in for others' second-hand items. Any of the clothing that fails to sell will be donated to [TRAID](https://www.trendhunter.com/trends/closet-clearout-challenge), a British organization that raises money to support communities in developing countries by recycling clothing through its network of stores," explains Ecorazzi. Lohan will back the campaign in a series of ads, set to debut in June, in which she'll be wearing [chic vintage fashions](https://www.trendhunter.com/trends/margherita-maccapani-missoni). Thank goodness there are bigger catastrophes in the world to worry about. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Clothing Swapping:** There is an opportunity to innovate and scale clothing swaps for luxury or designer clothing. - **Circular Fashion:** Opportunities abound to create a sustainable fashion ecosystem by reducing waste and improving the longevity of luxury goods. - **Celebrity Endorsements:** Celebrities using their influence to raise awareness about ethical fashion can heighten public interest and encourage participation in this movement. ### Industries Being Reshaped - **Fashion:** The fashion industry can embrace clothing swaps and other sustainable fashion initiatives to promote social responsibility and ethical consumerism. - **Retail:** Brick-and-mortar and e-commerce retailers can leverage clothing swaps to offer sustainable solutions and attract environmentally conscious customers. - **Advertising:** Ad agencies and marketers can capitalize on celebrity endorsements for ethical fashion brands and campaigns, incentivizing consumer engagement and participation. ## Related on Trend Hunter - [Actress-Starring Clog Campaigns](https://www.trendhunter.com/trends/mcm-x-crocs-campaign.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [Celebrity-Starring Skincare Ads](https://www.trendhunter.com/trends/peter-thomas-roth-1.md) - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md)