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# Album Cover Sneakers
Mos Def Self-Promotes While Designing For Adidas

By Nika Kubiak | Published 2009-04-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/celebrities-fashion-mos-def-joins-adidas-with-album-cover-on-new-sneaks
References: [woooha](http://woooha.com/2009/04/adidas-unveils-mos-def-collection-concept-shoes/)

Artist Mos Def plays shoe designer once again, this time for [Adidas](https://www.trendhunter.com/trends/keiichi-tanaami).

His album cover for Dead Prez’ 2004 is the main inspiration for the new sneakers. The bandanna images blend in with black, a great touch and a vocal point in the whole design.

For now, it’s just a concept and not yet available for sale. Mos Def cemented his reputation as a rapper, poet, producer, actor and even in fashion, as this shoe design is not his first; he previously collaborated with [Converse](https://www.trendhunter.com/trends/converse-allstar).

You can check out the Mos Def Adidas and Converse collections in the photos above.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 48% | Activity: 47% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Sneaker Collaboration:** Opportunity for artists or musicians to collaborate with sneaker brands to create unique designs that reflect their personal brand.
- **Album Cover Fashion:** The trend of incorporating iconic album cover art into fashion, creating a unique connection between music and style.
- **Celebrity Branding:** Celebrities leveraging their influence and creative talents to design products for popular brands, creating unique and exclusive merchandise.

### Who This Affects Most

- **Footwear:** The footwear industry can tap into the trend of collaboration with artists and musicians to create limited-edition sneakers that cater to niche markets.
- **Fashion Apparel:** Fashion brands can incorporate iconic album cover art into their designs, appealing to music enthusiasts who want to showcase their favorite bands or artists.
- **Entertainment and Licensing:** The entertainment industry can explore opportunities to collaborate with celebrities to produce branded merchandise, creating additional revenue streams and boosting brand visibility.

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