# Cartoonish Shoe Accessories Shwings are Popular Embellishments for Celebrities' Children By Jen Chae | Published 2013-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/celebrities-children References: [mastermindtoys](http://www.mastermindtoys.com/Lightning-Bolt-Shwings-Silver-Foil.aspx) & [shwingsonline](http://www.shwingsonline.com/) Avante-garde celebrities' children have been spotted wearing [glittering accessories on their shoes](https://www.trendhunter.com/trends/lace-pearls). Namely, Shwings by [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection)-based jewelry designer Sonya Ooten. With celebrity endorsement from stars like Victoria Beckham, Heidi Klum and Gwen Stefani, Shwings have been a popular choice for fashion-forward shoppers. Shwings serves more than just a decorative purpose. It is no doubt they make [stylish statement pieces](https://www.trendhunter.com/trends/hello-kitty-x-crocs-jibbitz), but they also are practical because children will never get bored of their shoes. Shwings can be easily switched, mixed and matched. Instead of buying a brand new pair of shoes, parents can now purchase a new pair of Shwings. These smart embellishments shift the attention from shoes to its accessories, lessening the need to buy new shoes. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Shoe Accessories:** Opportunity for designers to create unique, celebrity-endorsed shoe accessories that appeal to fashion-forward shoppers and their children. - **Customizable Shoe Embellishments:** Potential for innovative companies to develop customizable shoe embellishments that allow parents to easily switch, mix, and match accessories, reducing the need to buy new shoes. - **Shift in Shoe Industry Focus:** Disruptive opportunity for the shoe industry to shift its focus from selling new shoes to selling innovative and fashionable accessories that can be added to existing footwear. ### Sectors Adopting This - **Fashion Accessories:** Innovative fashion accessory companies have the opportunity to capitalize on the trend of shoe accessories by designing and producing unique, customizable embellishments. - **Children's Fashion:** The children's fashion industry can benefit from the popularity of shoe accessories by creating and marketing celebrity-endorsed accessories specifically targeted towards fashion-forward children and their parents. - **Jewelry Design:** Jewelry designers can explore new opportunities by shifting their focus from traditional jewelry to innovative shoe accessories that can be worn and customized by both children and adults. ## Related on Trend Hunter - [Collaborative Statement Footwear](https://www.trendhunter.com/trends/crystalstudded-clogs.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Futuristic Headphone Attachments](https://www.trendhunter.com/trends/andaash.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Tracker-Concealing Shoe Accessories](https://www.trendhunter.com/trends/speck-tagimals-shoe-carriers.md) - [Customizable Statement Accessory Brands](https://www.trendhunter.com/trends/rocknot.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Whimsical Doll-Inspired Accessories](https://www.trendhunter.com/trends/pidgin.md)