# Celebratory Coffee Contests Tim Horton's Launched a Special Canada 150 Edition of Roll Up the Rim By Mary Van Puymbroeck | Published 2017-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/celebratory-coffee References: [ctvnews](http://www.ctvnews.ca/canada/roll-up-the-rim-returns-tim-hortons-contest-back-for-canada-150-1.3479791) & [rolluptherimtowin](http://www.rolluptherimtowin.com/en/landing.html) Tim Horton's has launched a surprise celebratory coffee contest in honor of Canada's 150th birthday. This coming weekend, Canada will celebrate its 150th anniversary. To mark the occasion, the iconic Canadian coffee shop chain, [Tim Hortons](https://www.trendhunter.com/trends/tim-hortons-7), launched a surprise edition of its 'Roll Up the Rim' contest. This celebratory coffee contest is exciting for Canadian consumers because the Roll Up the Rim promo usually only happens once a year. To enter, consumers simply need to purchase a coffee and unroll the rim to see if their cup has earned them a prize. For this round of the contest, Tim Horton's is giving away food and drink prizes like its donuts and [new lattes](https://www.trendhunter.com/trends/iced-maple-latte). They are also giving away one of ten "Ultimate Canadian Vacations." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Special Edition Promotion:** The creation of special editions on holidays or special occasions can drive consumer engagement and motivation to consume the brand's product. - **Surprise Contests:** Random, unexpected contests can generate excitement and buzz around a brand, increasing the desire for consumers to interact with the product. - **Celebration Promotions:** Celebrating national or international events can create a sense of community and patriotism among consumers, and give them a reason to engage with the brand. ### Industries Being Reshaped - **Food and Beverage:** Creating surprise promotions or celebrations can create loyalty and repeat business for restaurants, cafes, and other food and beverage-related businesses. - **Tourism and Travel:** Partnering with brands to promote a specific location or experience can attract new customers to travel and tourism businesses and boost local economies. - **Advertising and Marketing:** Creating unique and unexpected promotions can increase brand awareness, drive consumer engagement, and generate buzz, benefiting a wide range of marketing and advertising firms. ## Related on Trend Hunter - [Cafe Brand Musical Promotions](https://www.trendhunter.com/trends/tim-hortons-60th-anniversary.md) - [Nostalgic Cup Designs](https://www.trendhunter.com/trends/tim-hortons-vintage-cup.md) - [Playful Interactive Donut Contests](https://www.trendhunter.com/trends/battle-of-the-donuts.md) - [Motivational Takeaway Cups](https://www.trendhunter.com/trends/national-coffee-day-cups.md) - [QSR Valentine's Day Promotions](https://www.trendhunter.com/trends/valentims-cards.md) - [Celebratory Chilled Cappuccino Drinks](https://www.trendhunter.com/trends/the-tim-hortons-iced-capp.md) - [Coffee Brand-Themed Beach Products](https://www.trendhunter.com/trends/tim-hortons-summer-road-trip-collection.md) - [Festive Canadian QSR Goods](https://www.trendhunter.com/trends/snowplace-like-tims.md) - [Anniversary Edition Hockey Cards](https://www.trendhunter.com/trends/nhl-hockey-card.md)