# Celebratory Beer Branding This Beer Company Celebrates Its Anniversary with a Brand New Brew By Ady Floyd | Published 2015-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/celebratory-beer References: [thedieline](http://www.thedieline.com/blog/2015/7/27/great-divide-brewing-co-21st-anniversary) & [greatdivide](http://greatdivide.com/beer/seasonal/tank-farm/20th-anniversary/) In honor of its twenty first anniversary, the [Great Divide Brewing Company](https://www.trendhunter.com/trends/blackout-stout) has created a celebratory beer. This Denver-based company decided to create the newly launched brew in honor of turning twenty one, the legal drinking age in Denver. This specially crafted beer is aged for nine months in wine barrels and is perfectly [soured with lactobacillus and brettanomyces](https://www.trendhunter.com/trends/vault-city-marvellous-liquids). The beer is appropriately aged, which has earned it the suitable title of 'Bold Character.' This beer aims to embody the essence of youthfulness and vitality and does so with fresh notes of tartness, kiwi and citrus. 'Bold Character' is a celebratory beer for both experienced drinkers and those just beginning to embrace their legal drinking age. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 74% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Aging in Alcohol Production:** Opportunity for beer and wine companies to explore aging alcoholic beverages in unique barrels for a nuanced flavor profile. - **Personalized Celebration Products:** Opportunity for companies to create personalized and one-of-a-kind products to celebrate milestones or special occasions for customers. - **Youthfulness-focused Marketing:** Opportunity for companies to target younger audiences by incorporating messaging around youthfulness and vitality into their branding and marketing efforts. ### Where This Applies - **Alcohol Production:** Alcohol industry can explore aging in different types of barrels to create unique flavor profiles and appeal to more experienced drinkers. - **Personalized Product Creation:** Customization industry can leverage the trend of personalized celebration products by offering unique and personalized options for customers celebrating milestones. - **Marketing and Advertising:** Marketing industry can focus on youthfulness and vitality messaging to appeal to younger audiences in their branding efforts. ## Related on Trend Hunter - [Senior-Targeted Beers](https://www.trendhunter.com/trends/becks-70.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md) - [Limited-Edition Lambic Beers](https://www.trendhunter.com/trends/lambic-beer.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Experimental Artisan Beers](https://www.trendhunter.com/trends/carlsberg-beers.md) - [Richly Flavored Beer Brandys](https://www.trendhunter.com/trends/beer-brandy.md) - [Dine-Out Beer Promotions](https://www.trendhunter.com/trends/brewdog-onpack-promotion.md) - [Rugged Legacy Beer Campaigns](https://www.trendhunter.com/trends/start-your-legacy-campaign.md)