# Social Good Cookie Products The Keebler x Make-A-Wish Celebration Cookies are Limited-Edition By Michael Hemsworth | Published 2022-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/celebration-cookies References: [snackandbakery](https://www.snackandbakery.com/articles/98206-keebler-debuts-limited-edition-make-a-wish-celebration-cookie-plus-additional-cookie-varieties) & [keebler](http://www.keebler.com/)  The [Keebler](https://www.trendhunter.com/trends/keebler-products) x Make-A-Wish Celebration Cookies are being launched as a new collaboration product between the two brands that will help to support a good cause in a delicious way. The cookies are a limited-edition offering that feature special blue icing ribbons along with a bright yellow star in the middle to make them fun for consumers of all ages to enjoy. The cookies will help to support the [Make-A-Wish Foundation](https://www.trendhunter.com/trends/fudge-stripes-makeawish-celebration-cake-cookies) with $0.25 from every pack sold, up to $250,000, donated to the cause. The Keebler x Make-A-Wish Celebration Cookies are priced at $3.99 and help to set themselves apart from the existing cookie products available from the brand thanks to their distinct blue-hued packaging design. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 7% | Activity: 47% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Collaboration Products:** Create partnerships with non-profit organizations to create exclusive products that support a good cause, generating positive customer feedback and higher sales. - **Cause-driven Marketing Campaigns:** Launch marketing campaigns that promote social good initiatives, encouraging customers to purchase products that make a positive impact on society. - **Limited-edition Products for Social Good:** Offering limited-edition products that support a good cause can create buzz and drive sales among consumers looking to make a positive impact through their purchases. ### Sectors Adopting This - **Food and Beverage:** Collaborate with non-profit organizations or launch cause-driven marketing campaigns to promote products and generate positive consumer feedback. - **Retail:** Partner with non-profits to create exclusive products or launch marketing campaigns that support a good cause to attract ethically-focused customers. - **Non-profit:** Collaborate with companies to create exclusive products or launch marketing campaigns that support a good cause and increase awareness and donations for the organization. ## Related on Trend Hunter - [Charitable Shortbread Cookies](https://www.trendhunter.com/trends/fudge-stripes-makeawish-celebration-cake-cookies.md) - [Festive Cookie Brand Products](https://www.trendhunter.com/trends/keebler-products.md) - [Whimsical Movie-Themed Cookies](https://www.trendhunter.com/trends/keebler-wicked.md) - [Character-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/keebler-el-fudge-choco-vanilla-cookies.md) - [Mouthwatering Festive Cookie Releases](https://www.trendhunter.com/trends/the-keebler-company.md) - [Clean Label Cake-Flavors Cookies](https://www.trendhunter.com/trends/christie-cookie-co-celebration-cookie.md) - [Celebratory Sandwich Cookies](https://www.trendhunter.com/trends/oreo-chocolate-confetti-cake-cookies.md) - [Wish-Inspired Bake-Off Events](https://www.trendhunter.com/trends/bakeawish-challenge.md) - [Seasonal Summerween Cookies](https://www.trendhunter.com/trends/spookie-fudge-stripes.md)