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# Colorful Celebration Cocktails
Mrs Fogg’s Maritime Club & Distillery's Cocktails Take After Holi

By Laura McQuarrie | Published 2019-03-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/celebration-cocktail
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/03/mr-foggs-celebrates-holi-with-colourful-cocktails/) & [mr-foggs](https://www.mr-foggs.com/mrs-foggs-maritime-club/)

Mrs Fogg’s Maritime Club & Distillery released a [colorful new celebration cocktail menu](https://www.trendhunter.com/trends/jade-yorkville) that takes inspiration from Holi, the Hindu festival of color. The cocktail menu is only set to be available for a limited time throughout the spring and includes a range of [vibrantly colored drinks](https://www.trendhunter.com/trends/jewel-inspired-cocktails), as well as one dynamic color-changing creation.

Some of the boldly colored cocktails that can be found on the menu include Aouda’s Aperitif and Sunshine & Spice, as well as the Bombay Butterfly, which is infused with butterfly pea flower tea for a [color-changing effect](https://www.trendhunter.com/trends/texture-is-everything).

Alongside this colorful range of drinks, Mrs Fogg’s Maritime Club & Distillery is also introducing an express lunch menu that includes companion dishes like the Holi Special Samosa Chaat.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 6% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Colorful Celebration Cocktails:** There is a growing trend in the creation of vibrantly colored cocktails that take inspiration from cultural celebrations like Holi.
- **Limited-time Menus:** Restaurants and bars are offering limited-time menus to create a sense of exclusivity and urgency among customers.
- **Color-changing Drinks:** The use of ingredients like butterfly pea flower tea is trending, as it creates color-changing effects in cocktails.

### Industries Being Reshaped

- **Hospitality:** Restaurants, bars, and hotels can leverage the trend of colorful celebration cocktails to attract customers and create a unique dining experience.
- **Beverage:** The beverage industry can explore the trend of color-changing drinks and create innovative products that captivate consumers visually.
- **Event Planning:** Event planners can incorporate the trend of colorful celebration cocktails into themed events to enhance the overall guest experience.

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