# Pride Month-Focused Mixology Events Ilegal Mezcal and wayOUT Launch the celebratingYOU Campaign By Kalin Ned | Published 2025-05-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/celebratingyou-campaign References: [winebusiness](https://www.winebusiness.com/news/article/303263)  The celebratingYOU campaign by Ilegal Mezcal and wayOUT is a wonderful [Pride Month initiative](https://www.trendhunter.com/trends/2slgbtqi-community) that combines mixology with [LGBTQ](https://www.trendhunter.com/trends/2025-pride-campaign)+ advocacy through a nationwide cocktail fundraiser. The program will run throughout June 2025, and this year, the thoughtful venture is expanded with a new silent auction component alongside the established model where participating bars donate a portion from each 'celebratingYOU' cocktail sold. Through the celebratingYOU campaign, Ilegal Mezcal and wayOUT direct funds to a network of [grassroots LGBTQ+ organizations](https://www.trendhunter.com/trends/pflag-canada), which work to provide essential services like mental health support and housing assistance in underserved regions. The campaign will culminate in a public fundraising event at Brooklyn's Public Records venue on June 14, with additional participating locations mapped across major U.S. cities from Los Angeles to Miami. Image Credit: Ilegal Mezcal and wayOUT ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 69% | Activity: 60% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Cocktail Fundraising Campaigns:** Mixology and philanthropy converge as cocktail fundraising campaigns gain popularity, driving innovative community support models. - **LGBTQ+ Philanthropy Initiatives:** Efforts to support the LGBTQ+ community during Pride Month spark interest in philanthropy that embraces inclusivity through creative identities. - **Silent Auction Integration:** Incorporating silent auctions into traditional fundraising events introduces a fresh, engaging strategy for maximizing participation and revenue. - **Mixology Events:** Trendy mixology events are becoming platform avenues to address social issues, merging craft cocktails with advocacy. ### Sectors Adopting This - **Alcoholic Beverages Industry:** The alcoholic beverage industry sees disruptive possibilities by intertwining product sales with philanthropic activities to foster brand loyalty. - **Event Planning Industry:** The creative combination of cocktails and fundraising creates a niche for event planners to craft unique, purpose-driven events. - **Non-profit Sector:** Non-profit organizations explore alignment with commercial ventures to amplify their cause and broaden outreach during niche campaigns like Pride Month. ## Related on Trend Hunter - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Pride-Inspired Cannabis Campaigns](https://www.trendhunter.com/trends/high-on-pride-campaign.md) - [Activist-Honouring Hazy IPAs](https://www.trendhunter.com/trends/rainbows-everywhere.md) - [LGBTQ+ Vodka Campaigns](https://www.trendhunter.com/trends/coming-out-again.md) - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md) - [Artistic Pride-Celebrating Juices](https://www.trendhunter.com/trends/artistic-pridecelebrating-juices.md) - [LGBTQ+ Community-Owned Distillery's](https://www.trendhunter.com/trends/queer-spirits.md) - [Pride-Celebrating Cannabis Gummies](https://www.trendhunter.com/trends/midweek-friday-pride-gummies.md) - [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md)