# Student-Targeted Restaurant Promotions Chipotle is Celebrating Back-to-School with Free Drinks By Katherine Pendrill | Published 2016-09-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/celebrating-backtoschool References: [chewboom](http://www.chewboom.com/2016/08/29/free-drinks-for-students-at-chipotle-during-month-of-september-2016/) & [chipotle](https://chipotle.com/studentdrink) [Chipotle](https://www.trendhunter.com/trends/chipotle-chiportreat) is celebrating [back-to-school](https://www.trendhunter.com/trends/target-backtoschoolidays) by launching a new promotion that provides students with free drinks throughout the month of September. While many students dread the thought of returning to school, this promotion helps to make the transition a little bit easier. The new promotion allows [high school and college-aged students](https://www.trendhunter.com/trends/the-one-shop) to grab a free drink from Chipotle with the purchase of any in-store entree. In order to claim their free fountain drink or iced tea, students will have to show a valid student ID. The drinks are limited to one per person, per visit, meaning students will have to come into the store and make their own purchase rather than having a friend grab their drink for them. The new promotion demonstrates how the fast casual chain is attempting to win back young consumers by getting them into Chipotle stores. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Back-to-school Promotions:** There is an opportunity for other restaurants or businesses to offer special promotions or discounts targeted at students during the back-to-school season. - **Targeted Marketing:** Developing targeted marketing campaigns to appeal to specific demographics like students can be an effective way to win back customers and increase sales. - **Incentivized Purchasing:** Offering freebies or incentives with purchase (like Chipotle's free drink) can be a successful strategy to increase sales and build brand loyalty. ### Where This Applies - **Fast-casual Restaurants:** Other fast-casual restaurant chains could benefit from developing similar promotions to attract young customers and encourage repeat business. - **Beverage Companies:** Beverage companies could potentially partner with restaurants or offer their own promotions to target student consumers during the back-to-school season. - **Marketing and Advertising:** Marketing and advertising firms could help businesses develop targeted campaigns to reach specific demographic groups like students. ## Related on Trend Hunter - [Back-to-School Smoothie Promotions](https://www.trendhunter.com/trends/smoothie-king-promotion.md) - [Educator-Treating Retailer Promotions](https://www.trendhunter.com/trends/wawa-cheers-to-classroom.md) - [Back-to-School Cookie Promotions](https://www.trendhunter.com/trends/insomnia-cookies-promotion.md) - [Back-to-School QSR Deals](https://www.trendhunter.com/trends/sonic-teachers-circle-program.md) - [Mexican Cuisine Halloween Promotions](https://www.trendhunter.com/trends/chipotle-chiportreat.md) - [Back-to-School Dining Promotions](https://www.trendhunter.com/trends/dickeys-kids-eat-free.md) - [Menu-Inspired Dorm Decor](https://www.trendhunter.com/trends/urban-outfitters-x-chipotle.md) - [Summery Mexican Cuisine Deals](https://www.trendhunter.com/trends/chipotle-summer-of-extras.md) - [Complimentary Customizable Drink Promotions](https://www.trendhunter.com/trends/sonic-cocacola-your-way.md)