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# Derby-Inspired Beer Cocktails
Blue Moon is Helping Fans Celebrate the Kentucky Derby

By Grace Mahas | Published 2020-09-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/celebrate-the-kentucky-derby
References: [bluemoonbrewingcompany](https://www.bluemoonbrewingcompany.com/?ggg)

Blue Moon is helping fans celebrate the Kentucky Derby with two delicious Derby classic cocktails: the Grandstand and the Julep. Each cocktail fuses Blue Moon Belgian White Belgian-Style Wheat Ale with invigorating ingredients to dress up any watch-party this Derby season.

The Grandstand features 8 ounces of the Blue Moon Wheat ale, 1 ounce of bourbon, 2 ounces of pomegranate juice, a quarter ounce of lemon juice, and a quarter ounce of simple syrup, topped with mint sprig and lemon twist. The Blue Moon Julep, on the other hand, fuses 6 ounces of Blue Moon Wheat ale, four raspberries 1.5 ounces of bourbon, a quarter ounce of fresh lime juice, and a quarter ounce of simple syrup finished with mint raspberries.

For Kentucky Derby fans in the Denver area, you can stop by the [Blue Moon RiNo](https://www.trendhunter.com/trends/blue-moon-pie-pints) brewery to try the [limited-edition](https://www.trendhunter.com/trends/2025-derby-bottle) [Bourbon Barrel-Aged Minted Julep Beer](https://www.trendhunter.com/trends/kindred-spirits), brewed in honor of the Kentucky Derby.

Image Credit: Blue Moon

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 29% | Activity: 56% | Freshness: 9%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Beer Cocktail Trends:** The rise in popularity of beer cocktails presents an opportunity for bars and restaurants to innovate by offering unique combinations.
- **Limited-edition Beverage Trends:** Creating limited-edition beverages like the Bourbon Barrel-Aged Minted Julep Beer can generate buzz and excitement among customers.
- **Cocktail Pairing Trends:** Creating cocktail pairings for upcoming events like the Kentucky Derby can create a unique experience for customers and drive sales.

### Where This Applies

- **Brewing Industry:** Breweries can take advantage of the trend of creating unique beer cocktails and limited-edition beverages to increase sales and expand their customer base.
- **Hospitality Industry:** Bars and restaurants can capitalize on the trend of cocktail pairings for events like the Kentucky Derby to attract customers and increase revenue.
- **Event Industry:** Event planners can incorporate the trend of cocktail pairings for events like the Kentucky Derby to create a unique and memorable experience for attendees.

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