# Celebranding Big Stores With Big Name Models By Going Like Sixty | Published 2008-07-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/celebranding-big-stores-want-big-name-faces References: [adage](http://adage.com) Want to follow a star's clothing line, but forget who sold their brand to which store? Here is a run down: Avril Lavigne is hawking for Kohls (Hayden Panettiere does Candies, but will be doing Kohl's too, along with Lenny Kravitz and Vanessa Carlton); LL Cool J joins Ty Pennington for Sears; Wal-mart has the Olsen Twins; JC Penney features Kimora Lee Simmons and Belk hired Kristen Davis of Sex and the City. Below are a few more celebrities for big brand names. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Celeb-branded Clothing Lines:** Opportunity for retailers to collaborate with celebrities to create exclusive clothing lines, increasing brand awareness and driving sales. - **Partnerships Between Celebrities and Big Stores:** Potential for big stores to collaborate with celebrities to enhance their brand image, attract new customers, and differentiate themselves from competitors. - **Celebrity Endorsements in Retail:** The use of celebrities to promote retail brands can create a sense of aspiration and connection with consumers, leading to increased trust and loyalty. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can explore partnerships with celebrities to launch exclusive clothing lines, generating buzz and attracting new customers. - **Department Stores:** Department stores can leverage celebrity endorsements to enhance their brand image, increase foot traffic, and drive sales. - **Online Retail:** Online retailers can collaborate with celebrities to create unique and exclusive collections, tapping into their fan base and driving online sales. ## Related on Trend Hunter - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Y2K Shopping Campaigns](https://www.trendhunter.com/trends/thats-smoooth.md) - [Celebrity Brand Ambassadorships](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett.md) - [Digital Celeb Shopping Experiences](https://www.trendhunter.com/trends/digital-shopping-experience.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Country Star-Collab Glamorous Denim](https://www.trendhunter.com/trends/joleans.md) - [TV-Star Supported Bridal Campaigns](https://www.trendhunter.com/trends/kelsey-anderson.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md)