# Celeb-Backed Canned Wines Myx's Delicious New Single-Serve Wines Are Kosher and Gluten-Free By Rahul Kalvapalle | Published 2021-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/celebbacked-canned-wines References: [progressivegrocer](https://progressivegrocer.com/myx-single-serve-light-chardonnay-light-rose) & [myxfusions](https://myxfusions.com/) Myx Beverage, the New York-based wine and spirits company co-owned by rapper and singer Nicki Minaj, is introducing a pair of delicious [single-serve wine products](https://www.trendhunter.com/trends/poco-vino) to build on the success of its existing moscato and sangria offerings. The Myx Light Chardonnay and Myx Light Rose are both gluten-free and kosher as well as being imported from Italy. Each [250-milliliter can](https://www.trendhunter.com/trends/jam-shed-bubbly-ros) carries 125 calories and 13 grams of carbohydrates, along with five percent alcohol. Whereas the Myx Light Chardonnay is on the dry side of the spectrum and offers notes of pear, apple and lemon, the Myx Light Rose is a more fruity affair with strong hints of berries and citrus. Set to be made available for a suggested retail price of $12 for a four-pack, these single-serve wines cater to the growing demand for [health-conscious and delicious wines](https://www.trendhunter.com/trends/fitvine-bubbly-rose-1) that can be enjoyed in a variety of settings. Image Credit: MYX Beverage LLC ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 16% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Single-serve Wine Products:** Companies can introduce convenient packaging options like single-serve wine products to cater to busy and health-conscious consumers. - **Gluten-free and Kosher Products:** Businesses can consider offering gluten-free and kosher options to attract and meet the dietary needs of a wider audience. - **Celebrity-endorsed Products:** Celebrity endorsements can help companies attract fans of the celebrity and create a buzz around their products. ### Where This Applies - **Beverage Industry:** The beverage industry can continue to innovate by introducing new and exciting products like single-serve wines to meet the growing demand for convenient and healthy options. - **Wine Industry:** Wine companies can explore the potential of offering gluten-free and kosher options to cater to the dietary needs and preferences of consumers. - **Celebrity Endorsement Industry:** The celebrity endorsement industry can continue to help businesses build their brand and attract fans of the celebrity to their products. ## Related on Trend Hunter - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Juicy Watermelon Wines](https://www.trendhunter.com/trends/watermelon-moscato.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Single Serve Wine Brands](https://www.trendhunter.com/trends/maie-wines.md) - [Low-Calorie Wine Spritzers](https://www.trendhunter.com/trends/cool-cat.md) - [Celebrity-Backed Wine Alternatives](https://www.trendhunter.com/trends/kylie-minogue-1.md) - [Mini Non-Alchoholic Wines](https://www.trendhunter.com/trends/starla-wines-starla-sips.md) - [Single-Serve Sparkling Wines](https://www.trendhunter.com/trends/wander-ivy-bubbles.md)