# Celeb Status Determined by eBay? Kate Moss Tops Most eBayed List of 2007 By Bianca | Published 2007-12-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/celeb-status-ebay-kate-moss References: [timesofindia.indiatimes](http://timesofindia.indiatimes.com/Entertainment/International_Buzz/_Kate_Moss_is_the_most_eBayed_star/articleshow/2654762.cms) Once upon a time, celebrity status rank was determined by number of magazine mentions or tabloid write ups. In today's wired world, it looks like the new star gauge is determined by [eBay](https://www.trendhunter.com/trends/margherita-maccapani-missoni) rank. The Times of India ambitiously reported that the most eBayed celebrity of the year was supermodel-turned-designer, [Kate Moss](http://www.katemosstopshop.com). There were around 30,480 items related to the 33-year-old Brit, most of which were items from her [TopShop](http://www.katemosstopshop.com) fashion line. Second most eBayed celebs were the Spice Girls at 26,458 items, Britney Spears was third with 19,996 items, 16,052 Amy Winehouse-related items were sold (including [beehive wigs](http://www.trendhunter.com/trends/beehive-karl-lagerfelds-amy-winehouse)!) Aside from single icons, other celebrity-related memorabilia made tremendous waves on the auction site: 202,081 Harry Potter-themed items were sold. Topping all themed charts, however, were [Nintendo](https://www.trendhunter.com/trends/nintendo-and-raye) Wii-related items, 644,874 of which were sold in 2007. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Ebayed Celebrities:** eBay rank becoming a determining factor for measuring celebrity status, presenting opportunities for celebrities to leverage their popularity and create merchandising lines. - **Celebrity Memorabilia:** The sale of celebrity-related memorabilia on auction sites gaining popularity, providing opportunities for brands and retailers to collaborate with celebrities and create exclusive merchandise. - **Themed Merchandise:** Themed merchandise, particularly related to popular entertainment franchises like Harry Potter and Nintendo Wii, experiencing high demand on auction platforms, indicating potential for brands to create unique cross-promotional merchandise. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to collaborate with celebrities to create exclusive merchandise and drive sales through auction platforms like eBay. - **Entertainment:** Entertainment industry can explore partnerships with auction sites to create and sell merchandise related to popular franchises, increasing brand engagement and revenue. - **Retail:** Retailers can tap into the trend of celebrity merchandise and themed products by offering exclusive collaborations, attracting customers and driving sales. ## Related on Trend Hunter - [Designer-Headed Vintage Auctions](https://www.trendhunter.com/trends/margherita-maccapani-missoni.md) - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Celebrity-Based Candle Collectibles](https://www.trendhunter.com/trends/celebritybased-candle-collectible.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [Luxury Consignment Services](https://www.trendhunter.com/trends/consignment-service.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [K-Pop Idol Wardrobe Auctions](https://www.trendhunter.com/trends/lisa-off-duty.md) - [Digital Celeb Shopping Experiences](https://www.trendhunter.com/trends/digital-shopping-experience.md) - [Anniversary-Celebrating Marketplace Events](https://www.trendhunter.com/trends/thirtieth-anniversary.md)