# Talk Show Fashion Lines Oprah Online Store To Sell 'O Baby' By Going Like Sixty | Published 2008-11-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/celeb-shop-girls-oprah-online-store-finally-opens References: [stylelist](http://www.stylelist.com/blog/2008/11/11/oprah-store-is-finally-online/) & [oprahstore.oprah](http://oprahstore.oprah.com/) Next on Oprah: “Celebrities Who Caused the Economic Recovery.” The Billion Dollar Woman wants you to open up your purse and max out your credit cards at [Oprah Online](https://www.trendhunter.com/trends/trend-stores). The brick and mortar store has been operating across from her Chicago studio for a while, but the Oprah goodies were only available for in-person shopping. The move to the web will make the line accessible to [Oprah Winfrey fans around the world](https://www.trendhunter.com/trends/demi-lovato-x-amazon). “O Baby” “O Inspired” “O Picks” are some of the specialty departments. The “O Honey” “O Yes” and “OMG” departments are coming (not). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 33% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Celebrity Fashion Lines:** Celebrities are creating their own fashion brands and lines, which present an opportunity for other similarly innovative retailers to offer limited-edition products. - **Online Store Expansion:** Brick and mortar stores are expanding their businesses by moving to the web to reach a wider audience. - **Specialized Product Offerings:** Retailers are capitalizing on consumer preferences by offering specialized product departments featuring specific themes in order to drive sales. ### Who This Affects Most - **Fashion Industry:** Fashion brands can take advantage of the growing trend of celebrities launching their own clothing and accessory lines. - **Retail Industry:** Retailers who traditionally operate brick and mortar stores can benefit from going online and reaching a wider global audience. - **E-commerce Industry:** Online stores that offer specialized product collections can create a unique shopping experience for consumers and drive sales. ## Related on Trend Hunter - [Celebrity-Starring Livestream Events](https://www.trendhunter.com/trends/talkshoplive.md) - [Debut Womenswear Collections](https://www.trendhunter.com/trends/johnnie-o.md) - [Lifestyle Icon-Backed Stores](https://www.trendhunter.com/trends/martha-stewart-is-launching.md) - [Fan-Made Merch Stores](https://www.trendhunter.com/trends/the-wonder-shop.md) - [Retailer-Backed Maternity Capsules](https://www.trendhunter.com/trends/monica-and-andy.md) - [Specialty Baby Retailers](https://www.trendhunter.com/trends/ever-ever1.md) - [Chic Baby-Focused Collections](https://www.trendhunter.com/trends/br-baby.md) - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md) - [Haute Home Shopping Fashions](https://www.trendhunter.com/trends/rm-studio-x-rebecca-minkoff.md)