# Water-Enhanced Cedarwood Fragrances Issey Miyake's Perfumes Celebrate the Collision of Elements By Kalin Ned | Published 2022-07-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/cedarwood-fragrance References: [isseymiyakeparfums](https://www.isseymiyakeparfums.com/mens-fragrances/l-eau-d-issey-pour-homme/leau-dissey-pour-homme-eau-et-cedre/) The cedarwood fragrances are a staple for both men and women as the alluring earthy aroma captivates the senses and draws the individual closer to nature. Luxury perfume brand Issey Miyake revolutionizes the sensation of the traditional cedarwood fragrance with its brand new masculine product titled L'Eau d'Issey pour Homme Eau&Cédre. This sophisticated perfume presents a clash of the elements as it brings the dry and vibrant sensibilities of cedarwood with the [moist and unctuous properties of water](https://www.trendhunter.com/trends/nautica-fragrances). The author of this vibrant opus is Marie Salamagne, "the star of the [Firmenich](https://www.trendhunter.com/trends/florist-eau-de-parfum) fragrance house." The ground-breaking collision in this one-of-a-kind cedarwood fragrance is accented by the subtle notes of grapefruit, piercing cardamom, and green cypress. With the inclusion of the synthetic compound Calone, one may really discern the presence of salty water in each application. Image Credit: Issey Miyake ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 74% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Water-enhanced Fragrances:** New fragrances that incorporate water as an essential element to create a unique sensory experience provide an opportunity for disruptive innovation in the perfume industry. - **Elemental Fragrances:** The trend of combining contrasting elements in fragrances, such as water and wood, presents an opportunity for disruptive innovation in the development of new and unique scent combinations. - **Synthetic Compounds in Fragrances:** The use of synthetic compounds in fragrances, such as Calone in Issey Miyake's L'Eau d'Issey pour Homme Eau&Cédre, provides the opportunity for the development of new scents that mimic natural elements and enhance the overall sensory experience. ### Industries Being Reshaped - **Fragrance Industry:** The fragrance industry can explore opportunities to incorporate water as an essential element in fragrances and experiment with the use of synthetic compounds to create new scent combinations that appeal to consumers. - **Luxury Goods Industry:** The luxury goods industry can capitalize on the trend of elemental fragrances by creating unique and upscale products that combine contrasting elements for a one-of-a-kind sensory experience. - **Natural and Synthetic Compound Industry:** The natural and synthetic compound industry can work together to develop new compounds that mimic natural elements and enhance the overall sensory experience in fragrances and other products. ## Related on Trend Hunter - [Spiced Masculine Perfumes](https://www.trendhunter.com/trends/caswellmassey-oaire-eau-de-parfum.md) - [Neuroscience-Inspired Elegant Cedar Fragrances](https://www.trendhunter.com/trends/scents-of-wood.md) - [Rustic Autumn Fragrances](https://www.trendhunter.com/trends/hinoki-cedarwood-cologne-intense.md) - [Winter-Inspired Skincare Scents](https://www.trendhunter.com/trends/limited-edition-cedarwood.md) - [Invigorating Woody Fragrances](https://www.trendhunter.com/trends/perseus-by-parfums-de-marly.md) - [Woody Dark Cherry Fragrances](https://www.trendhunter.com/trends/cerise-riche.md) - [Herbaceous Floral Fragrances](https://www.trendhunter.com/trends/aesops-aurner.md) - [Woodsy Californian Fragrances](https://www.trendhunter.com/trends/tom-ford-bois-pacifique.md) - [Spring Scent Collections](https://www.trendhunter.com/trends/cedarwood-sea-salt-collection.md)