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# Boogying Safety Demos
Cebu Airlines Dance Their Way To Safe Traveling

By Amanda Chang | Published 2010-10-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/cebu-airlines
References: [huffingtonpost](http://www.huffingtonpost.com/2010/10/01/cebu-airlines-safety-demonstration_n_746514.html)

[Pop culture mega-stars](https://www.trendhunter.com/trends/break-in-case-of-glamergency) Lady Gaga and Katy Perry have taken the world by storm. Not surprisingly, Gaga and Perry have ultimately begun their takeover of airborne safety measures as seen on Cebu Airlines, a low-cost Philippine airline that focuses on fun.

The flight attendees upon the Cebu Airlines flight believed it would be more engaging to perform a [dancing safety procedure demonstration](https://www.trendhunter.com/trends/seat-blocker) to Lady Gaga’s ‘Just Dance’ and Katy Perry’s ‘California Girls.’ Check out the featured video to see this fun in action!

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 38% | Activity: 66% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Entertainment-based Safety Demos:** More airlines may incorporate entertaining performances during safety demonstrations to improve passenger engagement and retention of safety instructions.
- **Celebrity-inspired Airline Safety:** Airlines could partner with popular celebrities to create safety videos that incorporate their iconic music or dance moves to attract more attention from passengers.
- **Safety Demonstration Social Media Campaigns:** Airlines may create viral social media campaigns showcasing fun safety demonstrations to increase brand awareness and customer engagement.

### Sectors Adopting This

- **Airline Industry:** Airlines could differentiate themselves and improve brand perception while increasing passenger engagement through creative and entertaining safety demonstrations.
- **Entertainment Industry:** Popular musicians and other entertainers could partner with airlines to create engaging safety videos that incorporate their music or dance moves, providing a new revenue stream for the entertainment industry.
- **Social Media Industry:** Companies specializing in social media marketing could work with airlines to create viral campaigns featuring entertaining safety demonstrations, ultimately increasing their clients' brand awareness and customer engagement.

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