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# 90s Tech-Inspired Apparel
The Cease & Desist Collection Has Heavy Graphics and Patchworks

By Amy Duong | Published 2018-03-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cease-desist1
References: [hypebeast](https://hypebeast.com/2018/3/cease-desist-spring-summer-2018-capsule) & [ceasendesist.us](http://www.ceasendesist.us/)

The label Cease & Desist previously created merchandise for musical bands, but it has recently unveiled its very own collection of goods. The new Cease & Desist collection is comprised of garments such as hoodies, t-shirts, jackets, track tops, sneakers and unique denim jeans. The main highlight of the capsule is its heavy use of [graphics and patchwork](https://www.trendhunter.com/trends/neighborhood-x-chito), drawing influence from [90s technology](https://www.trendhunter.com/trends/subware); the inspiration stems directly from the time of the Y2K scare and the dot-com era.

Some standout items from Cease & Desist's first collection are the jeans that have a zipper detail running along the sides and the [high-top sneakers](https://www.trendhunter.com/trends/one-block-down-2) by the name CD126. The sneakers are crafted in Italy, but the unique element of the shoe is that it marks the label's first step into the footwear industry.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 89% | Activity: 64% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **90s-inspired Apparel:** Opportunity for brands to tap into nostalgia and leverage 90s technology as a design aesthetic in apparel collections.
- **Heavy Graphics and Patchwork:** Chance for graphic designers and fashion brands to experiment with bold visuals and patchwork techniques in their products.
- **Tech-influenced Footwear:** Disruptive innovation opportunity for fashion brands to enter the footwear industry using tech-inspired designs and unique elements.

### Where This Applies

- **Fashion:** Fashion brands can explore market opportunities by creating 90s-inspired apparel with heavy graphics and patchwork.
- **Graphic Design:** Graphic designers can offer their expertise in creating bold visual designs and patchwork techniques for fashion brands.
- **Footwear:** Footwear brands can innovate by incorporating technology-inspired designs and unique features to create distinctive shoes.

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