# Revitalized Streetwear Lookbooks 'Cease & Desist' Dropped Its Largest Release So Far for Spring By Riley von Niessen | Published 2016-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cease-desist References: [highsnobiety](http://www.highsnobiety.com/2016/08/31/cease-and-desist-ss17) & [ceasendesist.us](https://www.ceasendesist.us/shop/) 'Cease & Desist,' a designer clothing brand that was founded by Fred Foster, has reportedly grown exponentially since it first appeared just four years ago. For the Spring/Summer 2017 season, Cease & Desist launched its most eclectic collection yet -- with many of the styles included adopting streetwear staples while revitalizing the design for a more modern and unique look. As many brands have taken to [releasing streetwear](https://www.trendhunter.com/trends/libertas), Cease & Desist's original cuts, colors and logos make it especially standout amongst its competitors -- not to mention its [celebrity clientele](https://www.trendhunter.com/trends/syna-collection), which also aids in getting its products noticed. The [Spring/Summer 2017 collection](https://www.trendhunter.com/trends/corteiz-7), titled 'Truancy,' does this by pairing a classic leather jacket with an exaggerated fur collar that features the Cease & Desist brand name vividly. Also notable is its inclusion of flame designs that bring back memories of rebellious high school times for many of Cease & Desist's Millennial consumers. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 95% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Revitalized Streetwear:** Revitalized streetwear designs are allowing brands to differentiate themselves in a crowded market. - **Celebrity Branded Merchandise:** The popularity of celebrity branded merchandise is creating opportunities for designers and retailers to tap into a highly engaged fan base. - **Nostalgic Designs:** Designs that evoke nostalgia are resonating with Millennial consumers and driving sales for fashion brands. ### Where This Applies - **Fashion:** Fashion brands can differentiate themselves by adopting new streetwear trends and reimagining nostalgic designs. - **Retail:** Retailers can capitalize on the popularity of celebrity branded merchandise by partnering with designers and celebrities themselves to offer fans exclusive products. - **Marketing:** By tapping into Millennial nostalgia, marketers can create compelling campaigns that resonate with younger consumers and increase brand loyalty. ## Related on Trend Hunter - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Freedom-Theme Streetwear](https://www.trendhunter.com/trends/libertas.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Rapper Apparel Capsules](https://www.trendhunter.com/trends/syna-collection.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md)