# Leader-Exceeding Ads The CCPR Do It Better Campaign Sets the Bar High for Voters By Meghan Young | Published 2013-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ccpr-do-it-better References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/ccpr-parana-state-creation-club-clinton-luther-king-lula-thatcher/) & [facebook](https://www.facebook.com/bludesigncomunicacao) The CCPR Do It Better ad campaign sends a [powerful message](https://www.trendhunter.com/trends/make-life-brighter). Not only does it focus on four of the most [celebrated political leaders](https://www.trendhunter.com/trends/computer-science-is-everything) of all time, it urges people to then choose future leaders that exceed them. It is only natural to want to move forward in more ways than one. From the [historical accomplishments](https://www.trendhunter.com/trends/nobody-reads-ads) of Martin Luther King to Bill Clinton, the standards have been set high. People have their work cut out for them. Created by Blu Design e Comunicação, an ad agency based in Brazil, the CCPR Do It Better ad campaign was creative directed and art directed by Emerson “Morruga” Ferreira with copy by Tiago Lauro and photography by Archive Files. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 43% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Political Leadership:** Opportunities for disruptive innovation in creating campaigns that focus on political leaders and urge people to choose future leaders that exceed them. - **Setting High Standards:** Opportunities for disruptive innovation in inspiring people to strive for excellence by showcasing historical accomplishments and setting high standards. - **Creative Advertising:** Opportunities for disruptive innovation in the field of advertising, particularly in creating impactful campaigns that send powerful messages and capture audience attention. ### Who This Affects Most - **Advertising:** Opportunities for disruptive innovation within the advertising industry, particularly in creating impactful campaigns that send powerful messages and capture audience attention. - **Political Campaigning:** Opportunities for disruptive innovation in the field of political campaigning, particularly in creating campaigns that focus on political leaders and inspire people to choose future leaders that exceed them. - **Photography:** Opportunities for disruptive innovation within the photography industry, particularly in capturing powerful images that convey messages and evoke emotions. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Inspiring Healthcare Campaigns](https://www.trendhunter.com/trends/extraordinary-care.md) - [Boastful Tea Marketing Campaigns](https://www.trendhunter.com/trends/clipper-teas-make-it-better.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md)