# Complexion-Matching CC Creams Innisfree's 'Forest Handsome for Men' CC Cream Hides Imperfections By Ell Smith | Published 2017-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cc-creams References: [innisfreeworld](http://www.innisfreeworld.com/product/productView.do?prdSeq=10517) & [innisfreeworld](http://www.innisfreeworld.com/product/productList.do?catCd01=UA&catCd02=UAII) [Innisfree](https://www.trendhunter.com/trends/c-brightening-gel-cream) has expanded its line for luxurious [tinted moisturizers](https://www.trendhunter.com/trends/daily-tinted-fluid-sunscreen) to be more inclusive of men who are interested in the short and long term benefits of CC creams. The South Korea-based brand's male-specific line, FOREST, develops products for men's skin that are both protective and easy to use. In addition to offering protection against the sun's harmful rays, this [3-in-1 cream](https://www.trendhunter.com/trends/garniers-vitamin-c-spf) matches a wearer's natural skin tone, camouflaging any imperfections with a light finish that eliminates the risk of appearing as though one is wearing makeup. The deep moisturizing abilities of this cream, coupled with its anti-aging and complexion-healing properties, make it the perfect addition to any man's hygienic routine, offering the confidence that follows healthy looking skin, while maintaining a light and natural finish. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Inclusive CC Creams for Men:** Disruptive innovation opportunity: Developing CC creams that cater specifically to men's skincare needs, offering protection, concealing imperfections, and promoting healthy-looking skin. - **Multifunctional Tinted Moisturizers:** Disruptive innovation opportunity: Creating tinted moisturizers that provide not only sun protection but also moisturization, anti-aging benefits, and even complexion healing properties. - **Natural-looking Makeup for Men:** Disruptive innovation opportunity: Introducing makeup products for men that offer a light and natural finish while camouflaging imperfections and promoting self-confidence. ### Where This Applies - **Skincare:** Disruptive innovation opportunity: Developing skincare products specifically for men, highlighting their unique needs and preferences. - **Cosmetics:** Disruptive innovation opportunity: Expanding the cosmetics industry to include a wider range of inclusive products that cater to diverse customer segments, such as men. - **Beauty and Personal Care:** Disruptive innovation opportunity: Combining beauty and personal care products to create multifunctional solutions that address various skincare concerns for both men and women. ## Related on Trend Hunter - [Skin-Balancing CC Creams](https://www.trendhunter.com/trends/cc-cream.md) - [Advanced Men's Skincare Creams](https://www.trendhunter.com/trends/men-skin.md) - [Arctic Fluid Foundations](https://www.trendhunter.com/trends/color-correcting-cream.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Multi-Benefit Facial Moisturizers](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer.md) - [Multi-Functional Sun Protection Products](https://www.trendhunter.com/trends/spf-cushion.md) - [Color Correction Sunscreens](https://www.trendhunter.com/trends/simply-sheer-daily-sunscreen.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md)