# Skin-Balancing CC Creams IT Cosmetics CC+ Cream Has Been Revamped Ahead of the Summer By Michael Hemsworth | Published 2024-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cc-cream References: [happi](https://www.happi.com/contents/view_breaking-news/2024-05-13/it-cosmetics-revamps-cc-cream-adds-sun-blush-for-spring-2024/) & [itcosmetics](https://www.itcosmetics.com/makeup/face-makeup/cc-cream/cc-cream-natural-matte-foundation-with-spf-40/ITC_1227.html)  The [IT](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign) [Cosmetics](https://www.trendhunter.com/trends/vanity-vandals) CC+ Cream has been reformulated by the brand to ensure it's keeping up with consumer demand and preferences to provide them with the perfect option for their needs this summer. The Your Skin But Better CC+ Cream Natural Matte SPF 40 is reported to have the same full-coverage formula with hydrating benefits as before, but now features a series of skin-balancing ingredients. These were chosen for their ability to combat against oily skin to refine the pores and provide shine control for up to 16-hours. The result is a [matte foundation functionality with sunscreen](https://www.trendhunter.com/trends/sunveil-foundation) to work well for consumers as we head into the warm weather months. The revamped IT Cosmetics CC+ Cream comes in a wide range of shades that include fair, light, medium, tan/rich and deep tones. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 31% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Adaptive Skincare Formulations:** Brands are now creating skincare products with adaptive formulations for personalized skincare solutions catering to specific skin types like oily or dry skin. - **Longevity-focused Beauty Products:** There is an increasing focus on beauty products that provide long-lasting wear and functionality, such as 16-hour shine control in makeup. - **Inclusive Beauty Shades:** Beauty brands are expanding their product lines to include a wide range of shades to cater to diverse skin tones, emphasizing inclusivity and representation. ### Who This Affects Most - **Cosmetics:** The cosmetics industry is innovating with multifunctional products that combine makeup and skincare, such as CC creams with hydrating and skin-balancing features. - **Dermatology:** Developments in dermatology are being integrated into consumer beauty products, using ingredients that address common skin concerns like oily skin and enlarged pores. - **Sun Protection:** The sun protection industry is seeing growth with the incorporation of high SPF in everyday beauty products, enhancing convenience and user compliance. ## Related on Trend Hunter - [Skin-Caring Complexion Balms](https://www.trendhunter.com/trends/do-it-all-sheer-tint-face-balm.md) - [Arctic Fluid Foundations](https://www.trendhunter.com/trends/color-correcting-cream.md) - [Soft Matte Skin-Tint Sunscreens](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint.md) - [Reformulated Skincare Treatments](https://www.trendhunter.com/trends/cicapair-color-correcting-treatment.md) - [French-Korean Hybrid Skincare Formulations](https://www.trendhunter.com/trends/frenchkorean.md) - [Tinted Gel Creams](https://www.trendhunter.com/trends/tinted-gel-cream.md) - [Skincare-Infused Long-Wear Foundations](https://www.trendhunter.com/trends/skincareinfused-longwear-foundation.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Refined Clean Beauty Foundations](https://www.trendhunter.com/trends/covergirl-clean-invisible-foundation.md)