# CBD-Powered Pain Relief Products cbdMD Premium Relieve Works for Muscle Aches and Pains By Michael Hemsworth | Published 2020-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cbdmd-premium-relieve References: [drugstorenews](https://drugstorenews.com/lidocaine-cbd-combine-cbdmds-new-premium-relieve) The cbdMD [Premium](https://www.trendhunter.com/trends/can-designs) Relieve spray is a new product from the brand that is focused on delivering enhanced relief from pain for consumers who are looking for a way to alleviate aches and pains. The product is made with the brand's broad-spectrum [CBD](https://www.trendhunter.com/trends/cbd-pain-relief-cream) and is paired with 4% lidocaine that will help to offer relief from minor discomforts in the muscles or elsewhere in the body. The product can be sprayed in any direction and is easy to apply for consumers who might have mobility problems. Chief Marketing Officer Ken Cohn explained the new cbdMD Premium Relieve spray further saying that, "Topicals have never been more popular for consumers, with more and more products adding CBD to their formulas these days. At cbdMD, we’re revolutionizing the topical market by introducing innovative products that continue to lead in each category. With ‘Premium Relieve’, we are proud to now offer an expanded topicals line that is well-rounded and balanced, with broad appeal to not only health-minded individuals, but anyone seeking to enhance their personal wellness.” ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cbd-infused Pain Relief Products:** There is growing demand for products that combine the medicinal properties of CBD with pain relief, creating the opportunity for companies to develop new product lines that cater to this trend. - **Topical CBD Products:** The popularity of topically applied CBD products is on the rise, creating opportunities for companies to create innovative solutions that provide localized relief from pain and inflammation. - **CBD as an Alternative to Opioids:** As the opioid epidemic continues to ravage communities around the world, CBD is emerging as a viable alternative for pain management, opening the door for companies to develop products that offer a safer, less addictive way to manage pain. ### Who This Affects Most - **Pharmaceuticals:** As CBD continues to gain acceptance as a legitimate medical treatment, the pharmaceutical industry has the opportunity to develop new drugs that incorporate the therapeutic effects of CBD. - **Health and Wellness:** The growing trend of using CBD for pain management represents a significant opportunity for the health and wellness industry to create new products and services that cater to this need. - **Beauty and Skincare:** CBD's anti-inflammatory properties make it an attractive ingredient for beauty and skincare products, creating opportunities for companies to develop CBD-infused skincare solutions that provide relief from aches and pains while also nourishing skin. ## Related on Trend Hunter - [CBD-Infused Icy Gels](https://www.trendhunter.com/trends/icy-gel.md) - [Anti-Inflamatory CBD Softgels](https://www.trendhunter.com/trends/relief-softgels.md) - [Pain-Relief CBD Creams](https://www.trendhunter.com/trends/cbd-pain-relief-cream.md) - [Plant-Based Pain Relief Capsules](https://www.trendhunter.com/trends/medterra-natural-pain-relief.md) - [CBD-Infused Vegan Body Rubs](https://www.trendhunter.com/trends/body-rub.md) - [Cooling CBD Balms](https://www.trendhunter.com/trends/cooling-cbd-balm.md) - [Menthol-Based Pain Relief Sprays](https://www.trendhunter.com/trends/topical-spray.md) - [Ayurveda-Inspired CBD Creams](https://www.trendhunter.com/trends/max-pain-relief-cream.md) - [Pain-Banishing Cannabis Rubs](https://www.trendhunter.com/trends/cannabis-rub.md)