# De-Alcoholized CBD-Infused Wines The 66° Beverage Company CBD-Infused Wines Come in Three Options By Michael Hemsworth | Published 2022-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cbdinfused-wines References: [preparedfoods](https://www.preparedfoods.com/articles/127222-health-advance-begins-production-of-cbd-wines) & [66bevs](https://66bevs.com/)  The 66° Beverage Company CBD-infused wines are being launched as a product for consumers looking for an [alternative to libations, wines or spirits](https://www.trendhunter.com/trends/nowadays-cherry) to enjoy. The [de-alcoholized wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines) come in three varieties including White, Red and Rosé, which are each characterized by their premium flavor and low-alcohol content (0.5% ABV). The drinks are infused with [25mg of CBD](https://www.trendhunter.com/trends/select-zero-proof-seltzer) in every 8.4-ounce can to make them a relaxing alternative to enjoy in place of drinking conventional alcohol. Publicity For Good (PFG) Founder Heather DeSantis commented on the 66° Beverage Company CBD-infused wines saying, "It's more than the unique CBD infusion savvy here — it's in the attitude. This launch by 66° Beverage Company is right on target. I can't wait to share more about the consumer and industry facing dimensions of this enterprise soon." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 74% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Cbd-infused Beverages:** The trend showcases a disruption opportunity for beverage companies to cater to consumers who want relaxation without the effects of intoxication - **De-alcoholized Wines:** This trend presents an innovation opportunity for wineries to broaden their customer outreach by offering de-alcoholized wines infused with CBD - **Alternative Relaxation Products:** This trend highlights a disruptive opportunity for companies to create non-alcoholic products infused with relaxation-inducing components such as CBD ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on the trend by introducing new product lines of CBD-infused beverages to cater to health-conscious customers - **Wine Industry:** Wineries can create innovative de-alcoholized CBD-infused wines to attract both traditional and non-traditional wine drinkers - **Wellness Industry:** The trend offers an opportunity for wellness companies to introduce alternative relaxation products, such as CBD-infused beverages, to promote mental and physical well-being ## Related on Trend Hunter - [Hemp-Infused Sparkling Sangrias](https://www.trendhunter.com/trends/sparkling-sangrias.md) - [THC-Infused Non-Alcoholic Wines](https://www.trendhunter.com/trends/whirlwined.md) - [Cannabis-Infused Rosés](https://www.trendhunter.com/trends/herbace.md) - [Winery-Made Cannabis Beverages](https://www.trendhunter.com/trends/sunstone-estate.md) - [Botanical Alcohol-Free Wines](https://www.trendhunter.com/trends/three-mills-wines.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Alcohol-Free THC-Infused Beverages](https://www.trendhunter.com/trends/canna-drinks-sparkling-mocktails.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Alcohol-Free Calming Beverages](https://www.trendhunter.com/trends/wine-down.md)