# Premium CBD-Infused Towels Loftex Debuts a New Wellness Collection with CBD-Infused Towels By Grace Mahas | Published 2019-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cbdinfused-towels References: [hometextilestoday](https://www.hometextilestoday.com/new-products/loftex-brings-cbd-oil-to-towels-in-new-wellness-collection/) & [loftex](http://loftex.com/products/beach-towels/) Many consumers are recognizing the health benefits that come from CBD, thus prompting a line of [CBD-infused products](https://www.trendhunter.com/trends/cbd-skincare-line) ranging from chocolates to makeup -- however, Loftex has set itself apart from the rest with the launch of its new CBD-infused towels. These CBD-infused towels are part of the brand's new [Wellness Collection](https://www.trendhunter.com/trends/allos) that focuses on natural health prevention and remedies. “This beautiful oil has become recognized and accepted in the world of wellness and it seemed only natural to have it as a part of the new Loftex Wellness Collection,” said Gretchen Dale, the senior vice president of Loftex. The collection also includes [lavender, green tea, collagen](https://www.trendhunter.com/trends/cool-calm-cotton-set), and white charcoal as other key ingredients. The Wellness Collection will officially debut during the New York Homes Fashion Market at 58 West 40th Street on the 6th floor. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Cbd-infused Products:** The growing popularity of CBD has sparked a trend in infusing it into a wide range of products for various health benefits. - **Natural Health Prevention:** There is a trend towards incorporating natural ingredients and remedies in wellness products to promote overall health and well-being. - **Wellness Collections:** Companies are launching curated collections of products that focus on promoting wellness and self-care. ### Industries Being Reshaped - **Skincare and Beauty:** The skincare and beauty industry can explore the integration of CBD-infused products as a disruptive innovation opportunity. - **Home and Lifestyle:** The home and lifestyle industry has the potential to create wellness collections that incorporate natural ingredients for health-conscious consumers. - **Hospitality and Travel:** The hospitality and travel industry can consider offering CBD-infused towels as part of their wellness amenities, catering to guests' relaxation and well-being. ## Related on Trend Hunter - [Luxury Contemporary Bath Collections](https://www.trendhunter.com/trends/luxe-bath-collection.md) - [CBD-Infused Hotel Services](https://www.trendhunter.com/trends/remede-spa.md) - [Relaxing CBD-Positive Hotels](https://www.trendhunter.com/trends/ritz-carlton-cbd.md) - [Elegant Organic Bath Towels](https://www.trendhunter.com/trends/baina.md) - [Plant-Based Body Oils](https://www.trendhunter.com/trends/om-wellness.md) - [Natural CBD Skincare Lines](https://www.trendhunter.com/trends/cbd-skincare-line.md) - [Multi-Sensory CBD Bodycare](https://www.trendhunter.com/trends/magik-collection.md) - [Softly Sustainable Home Linens](https://www.trendhunter.com/trends/luxe-towels.md) - [CBD-Infused Room Fresheners](https://www.trendhunter.com/trends/cbd-live-natural-room-freshener.md)