# CBD-Infused Sodas Jones Soda Debuted A Fizzy Cannabis Beverage in a Re-Branding Effort By Grace Mahas | Published 2019-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cbdinfused-sodas References: [ladbible](http://www.ladbible.com/news/food-company-to-start-making-cbd-soda-20190718) & [solglobal](https://solglobal.com/) As [CBD](https://www.trendhunter.com/trends/intune-cbd-drinks)-based products become more prevalent in the mainstream market, the beverage industry has entered the market with CBD-Infused sodas. A quarter of [Jones Soda](https://www.trendhunter.com/trends/mary-jones-zero-sugar) is now owned by [Heavenly Rx](https://www.trendhunter.com/trends/heavenly-desserts-and-cleanco), a "hemp focused subsidiary of SOL," and is launching a new marketing initiative focused on CBD products. CBD is becoming widely known for its medicinal benefits, and its anti-anxiety and depression-combating properties. "We believe that Heavenly Rx seeking out the Jones brand is a testament to our unique beverages that resonate well with consumers, and we expect their involvement will help accelerate future CBD-infused beverage brand development," Jones Soda chief Jennifer Cue said in a statement. The launch of CBD-infused sodas by Jones Soda speaks to the social temperate of society and the demand for more cannabis-based products. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 56% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cbd-infused Beverages:** The trend towards CBD-infused beverages presents an opportunity for the beverage industry to target health-conscious consumers seeking new options for functional beverages. - **Cannabis-based Products:** The increasing acceptance of cannabis-based products presents an opportunity for various industries to develop innovative new products for new segments of consumers. - **CBD Marketing:** The growing significance of CBD-based products has created an opportunity for companies to establish a competitive advantage by incorporating them into their marketing efforts. ### Who This Affects Most - **Beverage:** The beverage industry can leverage the trend towards CBD-infused drinks to innovate and capture market share, offering consumers new options for functional beverages. - **Cannabis:** The cannabis industry can partner with other industries and introduce more products with CBD like Jones Soda, expanding their market reach. - **Marketing:** The increasing significance of CBD presents an opportunity for marketers to incorporate these products into their campaigns and establish a competitive advantage. ## Related on Trend Hunter - [High THC-Infused Sodas](https://www.trendhunter.com/trends/cannabis-infused-sodas.md) - [Nostalgic Cannabis Sodas](https://www.trendhunter.com/trends/cannabis-soda.md) - [Soda Brand Cannabis Products](https://www.trendhunter.com/trends/mary-jones-cannabis-products.md) - [Sugar-Free Cannabis Sodas](https://www.trendhunter.com/trends/mary-jones-zero-sugar.md) - [Cannabis-Infused Syrups](https://www.trendhunter.com/trends/cannabisinfused-syrups.md) - [Crossover Soda Flavors](https://www.trendhunter.com/trends/special-edition-soda.md) - [CBD-Free Functional Sodas](https://www.trendhunter.com/trends/sati-soda.md) - [Cannabis-Infused Social Sodas](https://www.trendhunter.com/trends/daizy.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md)