# Functional CBD Drink Ranges The Collective Projects CBD-Infused Drinks are Balanced and Beneficial By Michael Hemsworth | Published 2020-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cbdinfused-drinks References: [bevnet](https://www.bevnet.com/news/2020/collective-arts-brewery-launches-collective-project) & [collectiveproject](https://collectiveproject.com/) The Collective Projects CBD-infused drinks have been launched by the sister company of the Collective Arts Brewery to offer consumers a flavor-rich way to incorporate cannabis into their lifestyle. The drinks were created by a team of in-house mixologists to help formulate them to taste as good as high-quality cocktails and come in four flavor options including two juices and two sparkling teas. Each 335ml can feature 20mg of hemp-derived CBD and is achieved using fresh, cold-pressed botanical ingredients. Co-Founder of Collective Project and Collective Arts Brewing Matt Johnston spoke on the new Collective Projects CBD-infused drinks saying, "We’re always challenging ourselves on how we can be disruptive and now we’re challenging our drinkers to look at CBD-infused beverages as a drink to have fun with, and as an alternative to a coffee in the morning or a stiff nightcap to take the edge off." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Flavor-rich Cbd-infused Drinks:** Developing unique and delicious CBD-infused drinks opens up opportunities for disruptive innovation in the beverage industry. - **Incorporating Cannabis Into Lifestyle:** Creating CBD-infused drinks that fit seamlessly into consumers' daily routines presents disruptive innovation opportunities for the wellness industry. - **Cold-pressed Botanical Ingredients:** Exploring the use of fresh, cold-pressed botanical ingredients in CBD-infused drinks can lead to disruptive innovation in the natural and organic food and beverage industry. ### Sectors Adopting This - **Beverage Industry:** Incorporating CBD into beverages can disrupt the traditional beverage market by offering unique and beneficial options. - **Wellness Industry:** Developing CBD-infused drinks as part of a healthy lifestyle can disrupt the wellness industry by providing alternative and holistic options for consumers. - **Natural and Organic Food and Beverage Industry:** Using cold-pressed botanical ingredients in CBD-infused drinks can disrupt the natural and organic food and beverage industry by offering innovative and healthier product choices. ## Related on Trend Hunter - [Reviving CBD Drinks](https://www.trendhunter.com/trends/intune-cbd-drinks.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Relaxing Eco-Friendly CBD Refreshments](https://www.trendhunter.com/trends/rebelicious-drinks.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Beneficial Lifestyle Cannabis Drinks](https://www.trendhunter.com/trends/wana-beverages.md) - [Clarifying Cannabis Refreshments](https://www.trendhunter.com/trends/hempbased-beverage.md) - [Mocktail-Inspired Cannabis Drinks](https://www.trendhunter.com/trends/mocktailinspired-cannabis-drinks.md) - [Caffeine-Boosted Cannabis Drinks](https://www.trendhunter.com/trends/deep-space-propulsion.md) - [Cocktail-Inspired Cannabis Refreshments](https://www.trendhunter.com/trends/herb-bloom.md)