# CBD Protein Bars Pura Vida Makes Cannabis-Infused Superfoods Packed with Plant-Based Protein By Laura McQuarrie | Published 2017-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cbd-protein References: [thedieline](http://www.thedieline.com/blog/2017/11/2/this-healthy-cannabis-brand-believes-you-dont-need-sacrifice-your-body-for-a-buzz) & [puravidahealth.org](http://www.puravidahealth.org/) [Pura Vida Health](https://www.trendhunter.com/trends/sirloin-steak) recently had its line of cannabis-infused superfoods redesigned by [Brewing Creativity](https://www.trendhunter.com/trends/run-pub) to better reflect its mission to serve the modern, health-conscious consumer. Some of the protein bars available from the brand include protein bars with THC, [CBD](https://www.trendhunter.com/trends/cbd-chocolate-bars), as well as an option with equal parts of both. Each vegan and gluten-free bar is packed with 12 grams of plant-based protein, and boasts a healthy take on popular dessert flavors like Peanut Butter Crunch or Chocolate Chip. Alongside protein bars, Pura Vida Health's cannabis-infused superfood collection also includes granola, trail mix and seed mixes. While there are many edibles that cater to one's sweet tooth, Pura Vida sets itself apart as a producer of high-quality superfood snacks that also appeal to those who are looking for plant-based sources of protein. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 34% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cannabis-infused Superfoods:** Opportunity to innovate with new combinations of cannabis and superfoods to create unique and health-focused products. - **Plant-based Protein Bars:** Potential for disruption by developing protein bars that are not only plant-based but also infused with cannabis for added wellness benefits. - **Health-conscious Edibles:** Growing market for edible products that cater to health-conscious consumers, providing an opportunity to create innovative and nutritious options. ### Industries Being Reshaped - **Health Food Industry:** Incorporating cannabis-infused superfoods can open up new markets and attract health-conscious consumers seeking alternative protein sources. - **Cannabis Edibles Market:** Creating cannabis-infused protein bars can tap into the expanding cannabis edibles market and cater to consumers looking for functional and nutritious snacks. - **Wellness Industry:** Combining cannabis and plant-based protein in superfoods presents an opportunity to create disruptive products that cater to the growing wellness trend. ## Related on Trend Hunter - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Coconut Milk Chocolate Bars](https://www.trendhunter.com/trends/coconut-milk-chocolate-bars.md) - [Adaptogenic Plant Protein Bars](https://www.trendhunter.com/trends/superfood-plant-based-protein-bar.md) - [Cannabis-Infused Cacao Bites](https://www.trendhunter.com/trends/cacao-superfood-keto-bites.md) - [Plant-Powered Protein Bars](https://www.trendhunter.com/trends/plant-protein-bar-1.md) - [Cafe-Inspired Vegan Protein Bars](https://www.trendhunter.com/trends/barebells-vegan-bars.md) - [Nutritionally Informed Vegan Snacks](https://www.trendhunter.com/trends/pulsin-protein-and-brownie-bars.md) - [Creatine-Infused Protein Bars](https://www.trendhunter.com/trends/creatine-infused-protein-bar.md) - [Chocolate-Coffee Cannabis Bars](https://www.trendhunter.com/trends/cannabis-bar.md)