# Functional Wellness CBD Drinks The New Kill Cliff CBD Performance Drinks Come in Two Flavors By Michael Hemsworth | Published 2019-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cbd-performance-drinks References: [preparedfoods](https://www.preparedfoods.com/articles/123146-kill-cliff-launches-two-new-cbd-performance-beverages) & [killcliffcbd](http://www.killcliffcbd.com/) Two new [Kill Cliff](https://www.trendhunter.com/trends/laser-lemons) [CBD](https://www.trendhunter.com/trends/lifted-blends) performance drinks have been launched by the brand to offer consumers a functional wellness product that's packed with an array of beneficial ingredients. The drink flavors include Mango Tango and The G.O.A.T. (Grape-est of All Time), which are each formulated with 25mg of broad-spectrum CBD in each 12 ounce serving. The drinks are also enhanced with B vitamins and minerals along with electrolytes, taurine, ginger root extract, green tea extract and inositol to help with [post-workout recovery](https://www.trendhunter.com/trends/parade-punch-recovery-thc-seltzer). Chief Operating Officer of Kill Cliff John Timar spoke on the new Kill Cliff CBD performance drinks saying, "Most products are simply cheap gimmicks to deliver CBD. We took a very different approach in creating a beverage loaded with functional ingredients to aid in physical and mental wellness, and we focused on delivering a product with an incredible taste. This is what our customers demand and we deliver. There’s just nothing else like it on the market. The new flavors are already a big hit with buyers and we can’t wait to share them with the masses.” ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Functional Wellness CBD Drinks:** Opportunity for brands to create functional wellness drinks infused with CBD that offer an array of beneficial ingredients. - **Enhanced Recovery Beverages:** Opportunity to develop beverages with enhanced recovery properties, incorporating ingredients like B vitamins, minerals, electrolytes, and plant extracts. - **Demand for Tasty CBD Products:** Market gap for CBD products that prioritize taste and flavor, appealing to customers who seek both functional benefits and a great taste experience. ### Who This Affects Most - **Health and Wellness Beverages:** Opportunity for brands in the health and wellness beverage industry to incorporate CBD into their product offerings. - **Sports and Fitness Supplements:** Opportunity for the sports and fitness supplements industry to expand their product range by incorporating CBD and functional ingredients for enhanced recovery. - **CBD Food and Beverage:** Opportunity for the CBD food and beverage industry to create innovative and delicious CBD-infused products that appeal to a broad consumer base. ## Related on Trend Hunter - [Clean Caffeine CBD Drinks](https://www.trendhunter.com/trends/laser-lemons.md) - [Energizing CBD Beverages](https://www.trendhunter.com/trends/kill-cliff-octane.md) - [Spicy Cherry CBD Beverages](https://www.trendhunter.com/trends/kill-cliff-octane-elk-blood.md) - [CBD-Infused Recovery Drinks](https://www.trendhunter.com/trends/lifted-blends.md) - [Reviving CBD Drinks](https://www.trendhunter.com/trends/intune-cbd-drinks.md) - [Targeted Functional CBD Drinks](https://www.trendhunter.com/trends/medahuman.md) - [Functional Fruity Cannabis Drinks](https://www.trendhunter.com/trends/cbd-living-mango-guava.md) - [CBD-Infused Drink Mixes](https://www.trendhunter.com/trends/allnatural-drink-mix.md) - [Calming Sports Recovery Drinks](https://www.trendhunter.com/trends/recovery-sports-drink.md)