# CBD Lemonade Shots 4Pure is Introducing '420Pure' in Small, Single-Serve Bottles By Laura McQuarrie | Published 2019-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cbd-lemonade References: [bevnet](https://www.bevnet.com/news/2019/expo-west-gallery-hemp-cbd-drinks#pic-11) & [drink4pure](http://www.drink4pure.com/) Organic lemonade brand 4Pure is set to introduce a new line of shots called '420Pure,' which are packed with 10 milligrams of full-spectrum [CBD](https://www.trendhunter.com/trends/day-one-cbd-sparkling-water). The 2.5-ounce bottles are offered in fruity varieties like Blueberry Lemonade, Raspberry Lemonade and Pure Lemonade, which are low in calories. While [small single-serve shots](https://www.trendhunter.com/trends/live-oro-sleep-shot) used to be associated primarily with energy shots, a new wave of CBD products is helping to prove that other functional benefits can be offered in formats that are just as compact. The [CBD-infused shots and beverages](https://www.trendhunter.com/trends/skip-cbd-drink) category may have been virtually non-existent just a few short years ago but consumers now have the ability to refresh themselves with a variety of CBD-infused products, including everything from water to coffee. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Cbd-infused Beverages:** There is an opportunity for companies to innovate by providing compact and convenient CBD-infused beverages to cater to the growing demand for functional wellness products. - **Single-serve Functional Shots:** The success of 4Pure's '420Pure' shots shows there is potential in offering single-serve functional shots for a variety of purposes beyond energy, such as those infused with CBD. - **Explosion of CBD Products:** The rapid growth of the CBD-infused product market presents an opportunity for businesses to enter this sector, offering a variety of CBD products for different purposes. ### Industries Being Reshaped - **Beverage:** The beverage industry can leverage the trend of CBD-infused products and create a new line of functional beverages that meets the growing demand for healthy and innovative drinks. - **Wellness:** As consumers become more health-conscious and interested in natural alternatives, there is great potential for the wellness industry to tap into the CBD market and offer a variety of functional products that cater to different needs. - **CBD Products:** There is a fast-growing market for CBD products, covering a wide range of industries from beauty to food and beverage, and companies have an opportunity to offer creative and innovative products that meet the growing demand. ## Related on Trend Hunter - [Non-Carbonated Cannabis Lemonades](https://www.trendhunter.com/trends/vicious-citrus.md) - [Low-Calorie THC Shots](https://www.trendhunter.com/trends/lowcalorie-cannabis-beverage.md) - [Calming Cannabis Lemonades](https://www.trendhunter.com/trends/cannabis-lemonade.md) - [Fast-Acting Social Cannabis Shots](https://www.trendhunter.com/trends/1906-off-duty.md) - [Refreshing THC-Enhanced Lemonades](https://www.trendhunter.com/trends/thcinfused-beverage1.md) - [High-Potency THC Shots](https://www.trendhunter.com/trends/thc-shot.md) - [CBD-Infused Energy Shots](https://www.trendhunter.com/trends/cbd-infused-energy-shot.md) - [Pocket-Sized Cannabis Beverages](https://www.trendhunter.com/trends/drink-loud.md) - [Nano-Emulsified Hemp Beverages](https://www.trendhunter.com/trends/nano-shot.md)