# Effervescent CBD Drinks Sweet Reason Beverage Co. Creates Five-Calorie CBD-Infused Sparkling Water By Laura McQuarrie | Published 2019-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cbd-infused-sparkling-water References: [prnewswire](https://www.prnewswire.com/news-releases/sweet-reason-beverage-co-a-natural-cbd-infused-sparkling-water-company-now-available-at-dean--deluca-rolls-out-e-commerce-platform-300802282.html) & [drinksweetreason](https://drinksweetreason.com/) Sweet Reason Beverage Co., a beverage brand based out of Toronto and New York, creates [CBD-infused sparkling water](https://www.trendhunter.com/trends/goodmellow) products with no sugar, sweeteners, carbs, sodium or artificial ingredients. The 12-ounce five-calorie beverages contain seven milligrams of hemp CBD and are offered in a variety of refreshing flavors like Grapefruit, Cucumber + Mint and Strawberry + Lavender, which is said to "[smell] like spring and tastes like summer." Thanks to the cannabidiol that is included in the sparkling water beverages, the drinks offer health benefits for the mind and body, notably [calming and stress relief](https://www.trendhunter.com/trends/wana-beverages). Sweet Reason Beverage Co. sets itself apart with its quality water-soluble CBD, which is tasteless, readily bioavailable and does not need to be masked by added sugars and sweeteners in order to be palatable to mainstream consumers. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Cbd-infused Beverages:** Innovative brands can create new CBD-infused beverages with various flavors and health benefits using water-soluble CBD. - **Zero-calorie Drinks:** Businesses can leverage the demand for low-calorie and healthier drinks by producing CBD-infused beverages with no artificial ingredients, sugar, carbs, sodium, or sweeteners. - **Water-soluble CBD:** Innovators can explore the potential of water-soluble CBD to develop different consumer products that require its bioavailability and tasteless properties, such as pharmaceuticals and cosmetics. ### Who This Affects Most - **Beverage Industry:** Beverage companies can innovate by creating various CBD-infused beverages that target different customer preferences and demographics and appeal to health-conscious consumers. - **Food Technology Industry:** Innovative food tech companies can leverage water-soluble CBD to add functional properties to their products, create new formulations, and explore the intersection of CBD and nutrition. - **Health and Wellness Industry:** Companies in the health and wellness sector can incorporate CBD-infused beverages in their product lines to offer natural and holistic solutions for stress relief and relaxation. ## Related on Trend Hunter - [Slim CBD Sparkling Waters](https://www.trendhunter.com/trends/day-one-cbd-sparkling-water.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/watercolors.md) - [Functional Fruity Cannabis Drinks](https://www.trendhunter.com/trends/cbd-living-mango-guava.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/cannabisinfused-sparkling-waters.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Reviving CBD Drinks](https://www.trendhunter.com/trends/intune-cbd-drinks.md) - [Zero-Proof CBD Seltzers](https://www.trendhunter.com/trends/mixer-elixir.md) - [Festively Flavored CBD Drinks](https://www.trendhunter.com/trends/aprch-cbd-sparkling-water-peppermint.md)