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# CBD-Infused Matcha Beverages
Tempo Makes Naturally Caffeinated, CBD-Infused Matcha Drinks

By Laura McQuarrie | Published 2020-05-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cbd-infused-matcha
References: [bevnet](https://www.bevnet.com/news/2020/gallery-aprils-new-products#pic-11) & [tempobev](https://tempobev.com/)

While there are brands that offer ready-to-drink matcha, others that make sparkling beverages and some that specialize in the creation of CBD-enhanced refreshments, Tempo combines all of the above with its sparkling CBD-infused matcha beverages. The 12-ounce canned beverages share just 15 calories and two grams of sugar with 25 milligrams of CBD, all with a palate-pleasing raspberry and lime flavor.

The crisp and refreshing sparkling matcha beverage is made with a base of authentic brewed matcha from Japan, so that it offers naturally caffeinated benefits. The ready-to-drink beverage is not only conveniently packaged and energizing but also uniquely positioned to tap into some of the most common health and wellness demands from consumers.

Image Credit: Tempo

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 25% | Activity: 35% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Cbd-infused Beverages:** Opportunity for businesses to create innovative CBD-infused beverages that cater to health and wellness demands.
- **Sparkling Matcha:** Disruptive innovation potential in developing sparkling matcha beverages as an alternative to traditional carbonated drinks.
- **Ready-to-drink Market:** Ready-to-drink market offers opportunities for brands to provide convenient and energizing beverages with unique flavors and ingredients.

### Who This Affects Most

- **Beverage Industry:** Potential for businesses in the beverage industry to explore and expand into the CBD-infused market with innovative products.
- **Health and Wellness Industry:** Opportunity for the health and wellness industry to incorporate CBD-infused matcha beverages as part of their product offerings.
- **Sparkling Beverage Market:** Potential disruption in the sparkling beverage market by introducing matcha-based products with unique flavors and CBD infusion.

## Related on Trend Hunter

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- [Reviving CBD Drinks](https://www.trendhunter.com/trends/intune-cbd-drinks.md)
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- [CBD-Infused Drink Mixes](https://www.trendhunter.com/trends/allnatural-drink-mix.md)
- [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md)
- [Sparkling Matcha Teas](https://www.trendhunter.com/trends/sparkling-matcha-teas.md)
