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# CBD-Infused Cheeseburgers
Carl's Jr. is Offering a Special Burger at One Location for a Day Only

By Laura McQuarrie | Published 2019-04-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cbd-infused-cheeseburger
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/13638-carls-jr-testing-cbd-infused-cheeseburger) & [carlsjr](https://www.carlsjr.com/)

For 420 this year, Carl's Jr. is introducing an ultra-exclusive CBD-infused cheeseburger at one of its restaurant locations for just a day only. The [Rocky Mountain High](https://www.trendhunter.com/trends/matcha-single-serve-packet): [CheeseBurger Delight](https://www.trendhunter.com/trends/the-real-cheeseburger) is set to be served on April 20th at one of the chain's locations in Denver, offering a combination of bold and unexpected flavors. The burger features a pair of charbroiled beef patties, that are layered with pickled jalapeños, pepper jack cheese, waffle-cut fries and a Santa Fe sauce that's infused with hemp-based CBD oil. The CBD oil that Carl's Jr. will use in these special burgers will be sourced from [Bluebird Botanicals](https://www.trendhunter.com/trends/bluebird-hardwater), a local Colorado company.

According to Patty Trevino, SVP of brand marketing for Carl's Jr., "We’re thrilled to be the first quick-service restaurant to be testing CBD-infused options."

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 49% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Cbd-infused Fast Food:** Introducing CBD-infused items in fast food menus creates an opportunity for restaurants to tap into the growing demand for CBD products.
- **Limited-time Specialty Offerings:** The trend of offering limited-time special items enables restaurants to create excitement and anticipation among consumers.
- **Local Sourcing and Partnerships:** Collaborating with local suppliers allows restaurants to highlight their commitment to supporting local businesses and cater to the preferences of conscious consumers.

### Industries Being Reshaped

- **Fast Food:** Fast food chains can explore incorporating CBD-infused products into their menus to attract a wider range of customers.
- **Food and Beverage:** The trend of limited-time specialty offerings creates opportunities for food and beverage companies to experiment with unique and innovative flavors.
- **CBD Products:** Partnering with fast food chains and restaurants presents CBD product manufacturers an opportunity to reach a wider audience and increase brand exposure.

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