# In-Store CBD Concepts The Vitamin Shoppe's CBD HQ is a Destination for CBD Wellness Solutions By Laura McQuarrie | Published 2020-08-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cbd-hq References: [prnewswire](https://www.prnewswire.com/news-releases/the-vitamin-shoppe-launches-cbd-hq-as-the-industry-leading-destination-for-cbd-wellness-solutions-301113160.html) & [vitaminshoppe](https://www.vitaminshoppe.com/lp/cbd) Knowing that consumers are looking to discover trusted CBD products online and in-store, The Vitamin Shoppe is introducing a new concept called CBD HQ. This concept spotlights more than 20 trusted brands and makes it easy for adults to discover everything from liquid tinctures and capsules to gummies, beverages and beauty products. In-store, consumers receive expert guidance on CBD hemp extract and The Vitamin Shoppe is setting itself apart as the first national retailer to offer a broad selection of ingestible CBD products. As Sharon Leite, CEO of The Vitamin Shoppe, says: "our new CBD HQ concept is the next evolution of our commitment to this thriving, innovative wellness category." Online, consumers can also browse for products to fit their needs by form, brand or specific goals like stress and sleep. Image Credit: The Vitamin Shoppe ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 59% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **CBD Wellness Solutions:** The growing demand for trusted CBD products presents opportunities for businesses to offer comprehensive wellness solutions that incorporate CBD. - **In-store CBD Guidance:** Providing expert guidance and a wide selection of ingestible CBD products in physical stores gives retailers a chance to differentiate themselves and tap into the CBD market. - **Online CBD Shopping Experience:** Enhancing the online shopping experience for CBD products by allowing consumers to browse based on specific needs or goals creates convenience and personalization in the marketplace. ### Sectors Adopting This - **Health & Wellness Retail:** The health and wellness retail industry can capitalize on the growing CBD trend by offering comprehensive CBD wellness solutions in their stores and online. - **Pharmaceutical:** Pharmaceutical companies have an opportunity to incorporate CBD into their product offerings and tap into the growing market of consumers seeking natural remedies and wellness solutions. - **E-commerce:** E-commerce platforms can cater to the CBD market by providing a user-friendly online shopping experience that allows consumers to easily discover and purchase CBD products based on their specific needs and goals. ## Related on Trend Hunter - [AI-Powered Product Discovery Tools](https://www.trendhunter.com/trends/shoppe-advisor.md) - [Hemp-Infused Product Marketplaces](https://www.trendhunter.com/trends/ediblescom.md) - [D2C CBD Wellness Products](https://www.trendhunter.com/trends/fullspectrum-cbd-products.md) - [Curated Dietary Supplements](https://www.trendhunter.com/trends/pure-encapsulations.md) - [Cannabinoid-Free Supplements](https://www.trendhunter.com/trends/plushlth.md) - [Women's Brain Supplement Expansions](https://www.trendhunter.com/trends/make-time-wellness-1.md) - [Wellness Brand Expansions](https://www.trendhunter.com/trends/nutritional-supplement-retailer.md) - [Expansive CBD-Powered Health Products](https://www.trendhunter.com/trends/hemp-fusion.md) - [Expanded Hemp Wellness Lines](https://www.trendhunter.com/trends/now-solutions.md)