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# Water-Soluble CBD Concentrates
Mello Mind is Convenient to Ingest and Made Out of Two Ingredients

By Kalin Ned | Published 2020-06-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cbd-concentrate
References: [mellodaily](https://mellodaily.com/product/mello-mind-water-soluble-full-spectrum-cbd/)

[Mello Mind—a](https://www.trendhunter.com/trends/build-your-own-vegan-pizza) [water-soluble CBD concentrate](https://www.trendhunter.com/trends/hemp-doctor)—is the latest innovation from the cannabis-forward brand. The product is marketed as "unlike traditional CBD tinctures" as it enables a "new form of CBD."

Given that the offering comes in accessible and convenient packaging, consumers can take it on-the-go. The formula is shelf-stable. It is made with certified organic Full Spectrum hemp extract, sourced from small-batch farmers in the USA, and certified organic MCT Oil. The CBD concentrate [mixes well with food and beverages](https://www.trendhunter.com/trends/mio), allowing consumers to pick and choose a base for their relaxing experience. Per one milliliter, which equates one full dropper that comes with every bottle of Mello Mind, the solution contains a bit over 40 MG of CBD.

Mello Mind retails for $75 USD.

Image Credit: Mello

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 32% | Activity: 25% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Water-soluble CBD Concentrates:** The trend of water-soluble CBD concentrates offers a new and convenient form of CBD ingestion.
- **Convenient Packaging:** The trend of convenient packaging provides on-the-go CBD consumption options.
- **Mixing CBD with Food and Beverages:** The trend of mixing CBD with food and beverages allows consumers to customize their CBD experience.

### Industries Being Reshaped

- **CBD Products:** The CBD products industry can explore the disruptive innovation opportunity of creating water-soluble CBD concentrates.
- **Packaging:** The packaging industry can capitalize on the disruptive innovation opportunity of creating convenient and portable CBD packaging.
- **Food and Beverage:** The food and beverage industry can embrace the disruptive innovation opportunity of incorporating CBD into their products.

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