# Sexual Wellness CBD Launches CBD by Playboy boasts three new products By Ell Smith | Published 2020-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cbd-by-playboy References: [adage](https://adage.com/article/cmo-strategy/playboy-enters-cbd-space-new-product-lines-and-sexual-wellness-hub/2280851) & [playboycondoms](https://playboycondoms.com/) The COVID-19 pandemic has led to an influx in consumers exercising self care practices, and brands are taking advantage of this by launching their own product lines, [CBD](https://www.trendhunter.com/trends/cbd-intimacy) by [Playboy](https://www.trendhunter.com/trends/playboy-energy-drink) is an example of this, as the iconic men's lifestyle label releases its first line of [CBD products](https://www.trendhunter.com/trends/arnies). This launch offers three different items: An arousal spray, intimacy warming gel, and a bath bomb. Each of these products were designed with sexual wellness in mind and boast properties that can increase arousal. Research has found that CBD has a direct correlation to a healthier sex drive, so it's no surprise that a brand like PlayBoy opted to take advantage of the product. The products are available online. Image Credit: Playboy ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Self Care Products:** The influx in self care practices during the pandemic presents an opportunity for disruptive innovation in the development of new and unique self care products. - **CBD in Wellness:** The release of CBD by Playboy showcases the growing trend of incorporating CBD into wellness products, opening up possibilities for disruptive innovation in the CBD industry. - **Sexual Wellness CBD:** The launch of sexual wellness CBD products by Playboy highlights the emerging trend of combining sexual wellness and CBD, providing opportunities for disruptive innovation in the intersection of these industries. ### Where This Applies - **Beauty and Personal Care:** The self care and wellness trend presents an opportunity for disruptive innovation in the beauty and personal care industry, where new CBD-infused products can cater to consumers' desire for self care practices. - **CBD Industry:** The integration of CBD into wellness and sexual wellness products creates a disruptive innovation opportunity within the CBD industry, as new products and formulations are developed to cater to specific needs. - **Lifestyle and Adult Entertainment:** The launch of sexual wellness CBD products by Playboy suggests a potential disruptive innovation opportunity within the lifestyle and adult entertainment industry, where brands can explore the incorporation of CBD into products that enhance sexual experiences. ## Related on Trend Hunter - [Comprehensive CBD Intimacy Lines](https://www.trendhunter.com/trends/cbd-intimacy.md) - [Sexual Wellness Product Launches](https://www.trendhunter.com/trends/head-south-radio.md) - [CBD-Infused Sexual Health Products](https://www.trendhunter.com/trends/jomo-brand.md) - [Intimacy-Supporting Cannabis Gummies](https://www.trendhunter.com/trends/intimacy-cannabis-gummy.md) - [Fungi-Powered Sexual Wellness Supplements](https://www.trendhunter.com/trends/sexual-wellness-supplement.md) - [CBD Sexual Wellness Kits](https://www.trendhunter.com/trends/plantbased-sexual-wellness.md) - [Men's Sexual Wellness Companies](https://www.trendhunter.com/trends/mens-sexual-wellness.md) - [Retail Sexual Wellness Expansions](https://www.trendhunter.com/trends/tabu.md) - [Pleasure-Focused Botanical Oils](https://www.trendhunter.com/trends/awaken-with-botanicals.md)