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# Beginner-Friendly CBD Brands
CBII Offers an Approachable Intro to CBD Supplements & Skincare

By Laura McQuarrie | Published 2020-03-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cbd-brand1
References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/CBII_wellness_brand_launches_for_CBD_novices/163010) & [cbii-cbd](https://www.cbii-cbd.com/shop/cbd-oil)

CBII is a [CBD](https://www.trendhunter.com/trends/fusion-cbd) brand that's on a mission to support those who are new to CBD with easy-to-use products and plenty of consumer education. The brand's full-spectrum [CBD oil](https://www.trendhunter.com/trends/disposable-cbd-vape) is available in three strengths, 100, 200 and 500mg, which are third-party tested, GMO-free, vegan and sold in recyclable packaging.

While the brand recommends that those who use the 100-milligram product try three to six drops under the tongue twice daily, CBII also curated a beginner-friendly Find Your Strength bundle that offers a sample of different strengths so that people can find what best suits their needs.

Later on in the year, the CBD brand will be expanding its offerings with a line of capsules and [skincare products](https://www.trendhunter.com/trends/cbd-skincare-line).

Image Credit: CBII

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 52% | Activity: 44% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **CBD for Beginners:** The trend of beginner-friendly CBD brands provides an opportunity for businesses to cater to the growing number of consumers interested in trying CBD products with easy-to-use options and consumer education.
- **Full-spectrum CBD Oil:** The trend of offering full-spectrum CBD oil in different strengths creates an opportunity for businesses to meet the diverse needs of CBD users and provide a range of options to choose from.
- **Expansion Into Capsules and Skincare:** The trend of CBD brands expanding into capsules and skincare products presents an opportunity for businesses to tap into new market segments and offer innovative CBD-infused solutions for wellness and beauty.

### Industries Being Reshaped

- **CBD Products:** The CBD products industry can benefit from the trend of beginner-friendly brands by developing user-friendly products and providing educational resources to help consumers navigate the CBD market.
- **Health and Wellness:** The health and wellness industry can explore the trend of full-spectrum CBD oil by incorporating CBD-infused products into their offerings and promoting the potential benefits of CBD for overall well-being.
- **Beauty and Skincare:** The beauty and skincare industry can seize the trend of CBD brands expanding into skincare products by creating innovative, CBD-infused skincare solutions that appeal to consumers seeking natural and holistic alternatives.

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