# Calming CBD Beverages 'Pervida Calm' Relaxes the Body and Soothes the Gut By Laura McQuarrie | Published 2019-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cbd-beverages References: [bevnet](https://www.bevnet.com/news/2019/gallery-februarys-new-products-expo-west-preview#pic-11) & [pervida](https://pervida.com/product-category/calm/) Functional beverage company Pervida recently added to its collection of award-winning drinks with Pervida Calm, which features full-spectrum hemp oil alongside its star ingredient, pomegranate seed oil. A single 12-ounce can of Pervida Calm contains 12 milligrams of hemp-derived CBD with a refreshing [Blackberry](https://www.trendhunter.com/trends/erha-functional-beverage-brand) Papaya flavor. The all-natural beverage is touted as being beneficial for gut health, relaxation and easing tension that accumulates in the body. The product is lightly carbonated, packed with an immune-boosting blend of vitamins and is prepared without the use of sweeteners. As many health-conscious consumers are now exploring the ways [functional drinks](https://www.trendhunter.com/trends/functional-sparkling-beverages) can enrich their lives, as well as the [benefits of CBD](https://www.trendhunter.com/trends/lowdose-cannabis-beverages), Pervida Calm is a uniquely positioned canned beverage—especially as it has the potential to be used as a natural solution for stress relief. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 47% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **CBD Functional Beverages:** A trend of incorporating CBD in functional beverages to provide relaxation and health benefits, which presents opportunities for wellness and CBD industries to collaborate. - **Non-sweetened CBD Beverages:** A trend of using natural sweeteners in CBD-infused beverages, which presents opportunities for the wellness industry to provide a healthier alternative to traditional sugary drinks. - **CBD Immune-boosting Beverages:** A trend of incorporating immune-boosting vitamins in CBD-infused beverages to provide a holistic wellness experience, which presents opportunities for the wellness industry to expand its offerings. ### Where This Applies - **Functional Beverages Industry:** As more consumers are interested in functional beverages and CBD, the functional beverages industry can explore incorporating CBD into their offerings for a potentially lucrative market. - **CBD Industry:** The booming CBD industry can explore expanding its products to include CBD-infused beverages, providing consumers with a new way to incorporate CBD into their daily routines. - **Wellness Industry:** With the rise of health-conscious consumers, the wellness industry can explore incorporating CBD and immune-boosting ingredients into their products, catering to the growing demand for natural and holistic wellness solutions. ## Related on Trend Hunter - [Calming Low-Dose Drinks](https://www.trendhunter.com/trends/vybes-lite.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Targeted Functional CBD Drinks](https://www.trendhunter.com/trends/medahuman.md) - [Reviving CBD Drinks](https://www.trendhunter.com/trends/intune-cbd-drinks.md) - [Calming Hemp Supplements](https://www.trendhunter.com/trends/mindbodygreen.md) - [Relaxation-Supporting Hemp Drinks](https://www.trendhunter.com/trends/rhythm-relax.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Immune-Support CBD Beverages](https://www.trendhunter.com/trends/happy-mellow.md) - [CBD-Infused Bottled Waters](https://www.trendhunter.com/trends/purified-bottled-water.md)