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# Model-Created Beauty Brands
Winnie Harlow Just Launched a New Beauty Brand Called CAY Skin

By Katherine Pendrill | Published 2022-03-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cay-skin
References: [hypebae](https://hypebae.com/2022/3/winnie-harlow-cay-skin-sun-care-brand-sunscreen-release-price)

The legendary model and former America’s Next Top Model contestant, Winnie Harlow, has just launched a new beauty brand called CAY Skin.

As a model who also spent many summers in Jamacia, Winnie Harlow certainly knows a thing or two about caring for your skin. But after a severe sunburn in 2018, Harlow decided to turn her skincare knowledge into a business. Now, CAY Skin is launching with an array of products that help to [protect skin from the sun](https://www.trendhunter.com/trends/hawaiian-tropic-products), while also keeping the skin moisturized. As Harlow explains, "Traditional sunscreens are notorious for being heavy, uncomfortable, not wearing well under makeup, and worst of all, leaving a white or purple cast, especially on people of color. This has led to so many people I know skimping on suns care in everyday life."

Products such as the [Isle](https://www.trendhunter.com/trends/innisfree-isle-hand-cream) Face Glow Lotion and the Universal Mineral Face Lotion are available now from the Cay Skin website, and will hit [Sephora's](https://www.trendhunter.com/trends/molly-sims-yse-beauty) online shop on March 22 and retail stores April 1.

Image Credit: CAY Skin

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 48% | Activity: 51% | Freshness: 11%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Model-created Beauty Brands:** Winnie Harlow's launch of CAY Skin sets a trend for models launching their own beauty brands.
- **Sun Protection Skincare:** CAY Skin's emphasis on sun protection creates a trend for skincare brands focusing on this aspect.
- **Inclusive Skincare:** CAY Skin's focus on creating products that work well on all skin types encourages a trend for inclusive skincare.

### Sectors Adopting This

- **Beauty and Personal Care:** The beauty industry offers a disruptive innovation opportunity for models to launch their own successful brands.
- **Skincare:** CAY Skin's emphasis on sun protection and inclusivity creates an opportunity for disruptive innovation in the skincare industry.
- **Retail:** The retail industry can take advantage of the growth of model-created beauty brands by offering them in stores and online.

## Related on Trend Hunter

- [Beauty-Supporting Smoothies](https://www.trendhunter.com/trends/island-glow.md)
- [Mature Beauty Brand Expansions](https://www.trendhunter.com/trends/molly-sims-yse-beauty.md)
- [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md)
- [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md)
- [Gen X Beauty Brands](https://www.trendhunter.com/trends/molly-sims.md)
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- [Celebrity-Headed Haircare Lines](https://www.trendhunter.com/trends/ccred.md)
- [Life Stages-Focused Beauty Brands](https://www.trendhunter.com/trends/skincare-brand-stripes.md)
- [Celebrity-Backed Skincare Brands](https://www.trendhunter.com/trends/reframe-beauty.md)