# Reduced Sugar Craft Sodas These Cawston Press Contain 31% Less Sugar Than Previous Recipes By Michael Hemsworth | Published 2018-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cawston-press References: [foodbev](https://www.foodbev.com/news/cawston-press-responds-uk-sugar-levy-new-recipes/) & [cawstonpress](http://cawstonpress.com) The impending UK Sugar Levy has many brands creating premium products that are more focused on healthy ingredients and the elimination of added sugar like these new [Cawston Press](https://www.trendhunter.com/trends/cawston-press-sparkling-water) sodas. The new soda lineup is made without added sugar and contains 31% less sugar when compared to the previous recipes that the brand has offered. This enables each of the drinks to contain under 90 calories each and feature flavors that are achieved without the use of concentrated juice. The Cawston Press sodas come in four flavor options inching 'Elderflower Lemonade,' 'Ginger Beer,' 'Cloudy [Apple](https://www.trendhunter.com/trends/crisp-apple-crafted-soda)' and 'Rhubarb.' The new drinks come as part of the brand's move to eliminating 300 tonnes of sugar from the sodas that it will sell in the UK from April until the end of 2018. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 76% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Reduced Sugar Craft Sodas:** Opportunity for brands to create premium craft sodas with reduced sugar content, meeting the demand for healthier options. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry has the opportunity to innovate and create healthier alternatives to traditional soda products. - **Health and Wellness:** The health and wellness industry can benefit from the development of reduced sugar sodas, catering to consumers seeking healthier beverage options. - **Packaging and Labeling:** There is potential for companies in the packaging and labeling industry to create innovative designs and labels specifically for reduced sugar craft sodas, targeting health-conscious consumers. ## Related on Trend Hunter - [Reformulated Craft Root Beers](https://www.trendhunter.com/trends/soda-folk-root-beer.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Chic Free-From Soda Refreshments](https://www.trendhunter.com/trends/cans-soda.md) - [Low-Sugar Craft Sodas](https://www.trendhunter.com/trends/hoplark-the-soda-set.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md) - [Extra-Fruity Zero-Sugar Sodas](https://www.trendhunter.com/trends/calypso-soft-drinks.md)