# Multi-Serve Juice Shots Cawston Press Juice Shots Come with Seven Servings in Each Carton By Michael Hemsworth | Published 2026-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cawston-press-juice-shots References: [retailtimes](https://retailtimes.co.uk/cawston-press-launches-juice-shots/) & [cawstonpress](https://cawstonpress.com)  The [Cawston Press](https://www.trendhunter.com/trends/sparkling-can-multipacks) [Juice Shots](https://www.trendhunter.com/trends/exalt-juice-shots) are the ambient juice brand's newest SKU that takes aim at the popularity of health and wellness beverage shots with a cost-effective, convenient twist. The product is inspired by the classic, single-serve juice shots commonly found at grocers and convenience store retailers, but sees each carton packed with seven servings to accommodate multi-serve occasions. This helps consumers to keep a week's worth of shots on hand and thus drives down the price point as a nod to increasing concerns surrounding grocery spend. The product comes in Fiery Ginger and Beetroot & Ginger varieties packaged in 500ml cartons priced at £4.99. The Cawston Press Juice Shots are debuting at [Waitrose](https://www.trendhunter.com/trends/daily-dose-juices) to start with Ocado receiving stock ahead of a further retailer expansion. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 71% | Activity: 79% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Multi-serve Wellness Shots:** Larger-format juice shot cartons reframe a premium single-serve ritual as a weekly household staple with stronger value perception. - **Affordable Functional Beverages:** Cost-conscious health products are gaining relevance as shoppers seek wellness benefits without the recurring expense of individual convenience formats. - **Ambient Health Formats:** Shelf-stable functional drinks create space for broader retail distribution and pantry-based wellness routines beyond refrigerated impulse purchases. ### Industries Being Reshaped - **Functional Beverages:** Brands in this space can differentiate through formats that combine daily health cues with lower per-serving costs and greater at-home convenience. - **Grocery Retail:** Retailers have an opportunity to expand wellness assortments with value-oriented multipacks that fit inflation-sensitive shopping behaviors. - **Consumer Packaged Goods:** Packaged goods companies are reshaping premium health categories by translating impulse-led products into scalable, family-friendly formats. ## Related on Trend Hunter - [Modular Beverage Systems](https://www.trendhunter.com/trends/bevi.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Multivitamin Wellness Shots](https://www.trendhunter.com/trends/suja-organic.md) - [Cold-Pressed Juice Lineups](https://www.trendhunter.com/trends/daily-dose-drinks.md) - [Party-Ready Juice Drink Packs](https://www.trendhunter.com/trends/caprisun-party-pack.md) - [Bulk Artisan Cocktail Products](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails.md) - [Triple-Sourced Ginger Shots](https://www.trendhunter.com/trends/plenish-ultra-ginger.md) - [Functional Flavorful Immunity Shots](https://www.trendhunter.com/trends/honey-lemon-immunity-shots.md) - [Multi-Serve Wellness Shots](https://www.trendhunter.com/trends/12-shots-elderberry.md)