# Serene Wine Ads This Cavit Collection Ad Extols the Virtue of Old-Fashioned Wine Production By Rahul Kalvapalle | Published 2015-01-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/cavit-collection References: [ispot](http://www.ispot.tv/ad/75lN/cavit-collection-when-quality-matters) & [cavitcollection](http://www.cavitcollection.com/) The Cavit Collection's TV ad is clearly designed to appeal to older and more refined consumers of alcoholic beverages, specifically wine and their [Chardonnay and Pinot Noir offerings](https://www.trendhunter.com/trends/diamond-collection-shimmer). Cavit Collection bills itself the "#1 Italian Wine in America." The ad contains a number of visuals that hark back to an easier, serene time and a simple life, and is designed to appeal to people of a more mature disposition than your typical Bud Light-chugging frat boy or indeed your suit-wearing whisky-sipping yuppie. The Cavit Collection ad extols the virtues of heritage, and making sure that the wine comes from a place that has a reputation and a history of producing fine wine. It also drives home the importance of the wine's grapes being hand-picked -- a nod to more old-fashioned practices. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 13% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors) ## Key Themes ### Why This Trend Is Growing - **Heritage Wine-making:** Opportunities in marketing wine production that emphasizes heritage and traditional practices. - **Mature-targeted Advertising:** Opportunities in marketing alcoholic beverages to more refined, older consumers. - **Hand-picked Grapes:** Opportunities in marketing wine production that emphasizes the use of hand-picked grapes as a mark of quality. ### Industries Being Reshaped - **Alcoholic Beverages:** Opportunities for marketing alcoholic beverages, such as wine, to an older and more mature demographic. - **Marketing and Advertising:** Opportunities for marketing and advertising firms to develop campaigns that appeal to a more mature demographic. - **Agriculture and Farming:** Opportunities for vineyards and wineries to emphasize heritage and traditional practices in wine-making, such as the use of hand-picked grapes. ## Related on Trend Hunter - [Après Ski-Inspired Wine Collections](https://www.trendhunter.com/trends/aprs-ski-holiday-collection.md) - [Feature-Length Wine Videos](https://www.trendhunter.com/trends/wine-tv.md) - [Low-Alcohol Canned Wines](https://www.trendhunter.com/trends/tuttavia.md) - [Holiday Season Wine Campaigns](https://www.trendhunter.com/trends/trivento.md) - [Uplifting AR Wine Labels](https://www.trendhunter.com/trends/aviana-collection.md) - [Wine Tasting Content Series](https://www.trendhunter.com/trends/calvet-kitchen.md) - [Easy-Drinking Vegan Wines](https://www.trendhunter.com/trends/mouton-cadet-fresh-collection.md) - [Opulent Italian Rosés](https://www.trendhunter.com/trends/cupiolo.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md)