# Lifestyle-Conscious Cold Brews The Caveman Coffee Co. Cold Brew Latte Line is Keto-Friendly By Michael Hemsworth | Published 2020-03-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/caveman-coffee-co References: [bevnet](https://www.bevnet.com/news/2020/caveman-coffee-launches-cold-brew-lattes-for-paleo-keto-plant-based-diets) & [cavemancoffeeco](https://cavemancoffeeco.com) The [Caveman Coffee Co.](https://www.trendhunter.com/trends/craft-sportswear-brand-film) Cold [Brew](https://www.trendhunter.com/trends/beyond-brew) Latte Line is a range of products for consumers that will enable them to enjoy the premium flavor of cold coffees without having to worry about their diet. The drinks are all crafted with ingredients that make them suitable for those who practice the Keto diet, Paleo diet or who only consume plant-based foods. The product range will include three flavor options such as Mocha, Vanilla and Pumpkin Spice, which are all made with emulsified MCT, potassium and salt for electrolytes and, of course, coffee. Founder Lacie Mackey spoke on the Caveman Coffee Co. Cold Brew Latte Line saying, "Our new line up is crafted to be a creamy and delicious latte that delivers performance ingredients that help your body thrive." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Keto-friendly Beverages:** There is an opportunity for other companies to create more keto-friendly beverage products. - **Paleo Diet Compatible Drinks:** There is a market for more plant-based, paleo diet-friendly drinks. - **Performance-boosting Beverages:** Creating drinks with performance-enhancing ingredients can appeal to health-conscious consumers. ### Industries Being Reshaped - **Beverage Industry:** There is an opportunity for the beverage industry to create more drinks for people on specialty diets. - **Health and Wellness Industry:** The health and wellness industry can capitalize on the trend towards functional drinks for performance and health benefits. - **Food Industry:** Companies in the food industry can expand into the beverage market with keto-friendly and plant-based options. ## Related on Trend Hunter - [Artisanal Ready-to-Drink Cold Brews](https://www.trendhunter.com/trends/bones-coffee-cold-brew-lattes.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Plant-Based Cold Brew Lattes](https://www.trendhunter.com/trends/plant-based-cold-brew-lattes.md) - [RTD Protein Cold Brew Lattes](https://www.trendhunter.com/trends/protein-cold-brew-latte.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Canned Avocado Coffees](https://www.trendhunter.com/trends/avacajoe.md) - [Ready-to-Drink Cold Lattes](https://www.trendhunter.com/trends/coldpresso-latte-line.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md)