# Caveman-Themed BBQ Sauces The 'Caveman BBQ Sauces' Promotes Itself with Masculine Themes By Mishal Omar | Published 2016-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caveman-bbq References: [thedieline](http://www.thedieline.com/blog/2016/10/28/caveman-bbq-sauce) & [brandever](http://brandever.com/) These Caveman BBQ Sauces emphasize some of the major themes associated with masculinity and barbecuing. It is no surprise that the sauces are branded in a way that represents their name, with a silhouette of a caveman wearing a golden outfit, holding a spatula and showing off what looks like a man bun. The sauces come in flavors like [Asian Barbecue](https://www.trendhunter.com/trends/teriyaki-bbq-sauce-korean-style), [Bourbon Coffee](https://www.trendhunter.com/trends/espresso-bbq-sauce), Hickory and Hot Mango. They use the claim "man invented fire for BBQ" and aim to promote an overtly masculine image of what it means to barbecue as a man. This over-the-top branding is able to capture the attention of consumers who find that their passion lies in barbecuing and experimenting with [different flavors](https://www.trendhunter.com/trends/sauces-seasonings) in the process. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 69% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Masculine Branding:** Opportunities to apply exaggerated, masculine themes to branding of products targeting male consumer bases. - **Flavor Innovation:** Opportunities to experiment with unique flavor combinations for BBQ sauces and other condiments. - **Nostalgic Branding:** Opportunities to create branding and marketing campaigns that aim to tap into consumer nostalgia for earlier eras. ### Industries Being Reshaped - **Food and Beverage:** Opportunities to innovate BBQ sauce flavors and branding tactics to appeal to target audiences. - **Advertising and Marketing:** Opportunities to create and execute bold, attention-grabbing marketing campaigns that appeal to consumers' desires for gender identity reinforcement. - **Packaging and Graphic Design:** Opportunities to develop product packaging and graphic design elements that complement and reinforce masculine branding themes. ## Related on Trend Hunter - [BBQ-Themed Soy Sauce Campaigns](https://www.trendhunter.com/trends/kikkoman-fire-up-the-umami.md) - [Refreshed Barbecue Sauce Identities](https://www.trendhunter.com/trends/bachans.md) - [Next-Gen Asian-American Sauces](https://www.trendhunter.com/trends/asianamerican-sauce.md) - [Beer-Infused Barbecue Sauces](https://www.trendhunter.com/trends/rufus-teague-x-garage-beerbq-sauces.md) - [White BBQ Sauces](https://www.trendhunter.com/trends/white-bbq-sauce.md) - [American Cuisine Sauce Ranges](https://www.trendhunter.com/trends/the-flava-people-meat-lust.md) - [Versatile Umami Barbecue Sauces](https://www.trendhunter.com/trends/miso-teriyaki-bbq-sauce.md) - [Root Beer BBQ Sauces](https://www.trendhunter.com/trends/ps-seasoning-root-beer-bbq-sauce.md) - [Beet-Based BBQ Sauces](https://www.trendhunter.com/trends/the-beet-goes-on.md)