# Fantastical Horse Shows The Cavalia Show Explores Relationship Between Humans & Horses By Tiana Reid | Published 2010-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cavalia-show References: [cityist](http://www.cityist.com/blog/cirque-du-horses/) & [cavalia.net](http://www.cavalia.net) The Cavalia show is a mix of acrobatics, multimedia and [beautiful horses](https://www.trendhunter.com/trends/agricultural-winter-fair) all to create an inspiring entertainment performance. I can just imagine the power that resonates on stage with acrobats attempting stunts on these animals. Not surprisingly, the Cavalia show was created by Norman Latourelle, one of the [Cirque du Soleil](https://www.trendhunter.com/trends/cirque-du-soleil1) co-founders. Click through the gallery to view some stills from the live performance of the jaw-dropping show. **Implications** - Consumers in today's society are often drawn to the products with which they share a sense of familiarity or personal connection. Businesses that utilize approachable and genuine qualities in their products or services will have a much better chance at creating a connection with consumers. A consumer is likely to invest in the business or company with which he or she shares the closest relation. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 12% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Equestrian Entertainment:** Shows combining horses with other forms of entertainment create a unique experience for audiences and potential for collaboration between industries. - **Circus Reinvented:** The use of acrobatics, multimedia, and animals in live performances presents an opportunity for businesses to revitalize the traditional circus experience. - **Emotional Connections:** Building emotional connections with consumers through genuine and approachable qualities in products or services can enhance brand loyalty. ### Where This Applies - **Entertainment:** Opportunities to collaborate between horse trainers, circus performers, multimedia artists, and other entertainment professionals to create new and exciting shows. - **Tourism:** The potential for equestrian entertainment shows to become a tourist attraction in various locations around the world. - **Marketing and Advertising:** Utilizing emotional connections to attract and retain customers through genuine and approachable branding. ## Related on Trend Hunter - [Projector-Branded Theatrical Partnerships](https://www.trendhunter.com/trends/cirque-du-soleil1.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Metaverse Circus Games](https://www.trendhunter.com/trends/cirque-du-soleil-1.md) - [Immersive Wine Galas](https://www.trendhunter.com/trends/one-drop-gala.md) - [Immersive Water Entertainment Venues](https://www.trendhunter.com/trends/cirque-du-soleil-ludo.md) - [Virtual Horse Racing Hubs](https://www.trendhunter.com/trends/ride-with-us.md) - [Immersive Holographic Zoos](https://www.trendhunter.com/trends/hologram-zoo.md) - [Projector Brand-Supported Events](https://www.trendhunter.com/trends/cirque-du-soleils.md) - [Immersive Light Show Experiences](https://www.trendhunter.com/trends/llumi.md)