# Clever Cut-Out Adverts The Cavalera Spring/Summer Campaign is Artistic By Jana Pijak | Published 2012-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cavalera-spring-summer-2012-campaign1 References: [clothesbeforehoes](http://clothesbeforehoes.com/cavalera-springsummer-2012-campaign) & [cavalera.br](http://www.cavalera.com.br/ver12/en/) The latest Cavalera Spring/Summer 2012 [campaign features](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) an artful display of clever cut-outs. The stunning advertorial spread is bright, bold and distinctive, sure to draw in consumers with its eye-catching imagery. These collaged captures feature traditional photos juxtaposed with face portraits. These oversized portraits are cut out and placed atop campaign images with the use of a layering technique. The [Brazilian label](https://www.trendhunter.com/trends/vero-25) creates an unexpected campaign that fuses youthful streetwear styles with high art and collage. The campaign's starring models Matheus de David and Camila Mingori pose in a [vibrant photo series](https://www.trendhunter.com/trends/salute-the-detail) captured by photographer Daniel Klajmic. The duo sport easy-to-wear and urban-inspired ensembles that are perfect for warm weather. Donning a mix of durable denims, lightweight cottons and statement tees, this comfy collection is fashionable and functional. Image Credit: Daniel Klajmic ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Clever Cut-out Adverts:** The fusion of traditional photos with cut-out face portraits presents an opportunity for disruptive innovation in the advertising industry. - **Artful Advertorial Campaigns:** The use of artistic collages in advertising campaigns opens up possibilities for disruptive innovation in the fashion industry. - **Youthful Streetwear Styles:** The combination of urban-inspired ensembles with high art and collage showcases potential for disruptive innovation in the fashion and art industries. ### Where This Applies - **Advertising:** The use of clever cut-outs in advertising campaigns presents a disruptive innovation opportunity for the advertising industry. - **Fashion:** The integration of artful collages in fashion campaigns offers a disruptive innovation opportunity for the fashion industry. - **Art:** The incorporation of artistic elements in advertising campaigns presents a disruptive innovation opportunity for the art industry. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md)