# Reflective Fashion Flagships This Store Will Mark Cav Empt's First Physical Brick and Mortar Shop By Mishal Omar | Published 2016-09-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cav-empt References: [hypebeast](http://hypebeast.com/2016/9/c-e-opens-new-flagship-store-in-tokyo-aoyama) Cav Empt is an online Japanese retailer that has opened its [first flagship store](https://www.trendhunter.com/trends/stone-island-expands) in Aoyama, Tokyo. Until now, the brand only sold its apparel on its website and select retailers but did not have its own flagship store. Its brick and mortar is unique in style, with only a few select pieces of clothing being displayed in the average-sized space. The store's primary feature is the fact that it is reflective, with mirror-covered walls and floors that are made of large glass tiles with cracks in them. The [unique concept](https://www.trendhunter.com/trends/base-store) makes Cav Empt's first attempt at branching out -- one that is likely to capture the attention of many. This flagship store asserts Cav Empt as a [luxury brand](https://www.trendhunter.com/trends/contemporary-luxury) that is willing to do something creative to stand out. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Reflective Fashion Stores:** The concept of mirror-covered walls and floors in fashion stores presents an opportunity for immersive and visually striking retail experiences. - **Brick and Mortar Expansion:** The shift from online-only to opening physical flagship stores allows brands to build deeper connections with customers and create unique brand experiences. - **Luxury Brand Creativity:** Luxury brands embracing creative and unique concepts in their flagship stores can differentiate themselves and attract attention from consumers seeking new and exciting experiences. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can explore the concept of reflective stores to create immersive shopping experiences and enhance brand image. - **E-commerce:** The e-commerce industry can facilitate the expansion of online-only brands into physical flagship stores, allowing them to tap into new customer segments and increase brand visibility. - **Luxury Goods:** The luxury goods industry can benefit from embracing creativity and unique concepts in flagship stores to create a sense of exclusivity and allure for customers seeking luxury experiences. ## Related on Trend Hunter - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Monochrome Parisian Flagship Stores](https://www.trendhunter.com/trends/cybex.md) - [Newly Renovated Fashion Stores](https://www.trendhunter.com/trends/renovated-fashion-store.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md)