# Chic Automatic Watches The 'TIMES SQ' Executive Watches Embrace Crisp and Classy Design By Rahul Kalvapalle | Published 2018-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cautomatic-watcheshic References: [thegadgetflow](https://thegadgetflow.com/portfolio/luxury-automatic-watches/) & [kickstarter](https://www.kickstarter.com/projects/762969141/times-sq-luxury-automatic-timepieces) A British watch-making company by the name of TIMES SQ is well and truly determined to make a splash in the watch market, and the company's Executive line of [luxury automatic watches](https://www.trendhunter.com/trends/spb537) promises to do just that. The TIMES SQ Executive automatic watches come in a gorgeous, [scratch-proof case](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg) that conceals a precise [Miyota](https://www.trendhunter.com/trends/triarch) 9100 series movement that comprises some 26 jewels and over 100 different components. Any good watch needs to have a supple strap, and the leather strap that affixes the TIMES SQ to your wrist lives up to that thanks to its use of high-quality Italian leather. While many companies are now selling watches with bombastic designs, TIMES SQ is looking to go the classy route by letting high-quality timepiece-making speak for itself through a design that is clean, mature and business-like. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 74% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Luxury Automatic Watches:** There is an opportunity for luxury watchmakers to embrace clean and mature designs that allow the high-quality timepiece-making to speak for itself. - **Quality Materials and Craftsmanship:** There is potential for companies to focus on using high-quality materials, such as scratch-proof cases and Italian leather straps, to enhance the overall appeal of their watches. - **Minimalist and Elegant Design:** The demand for minimalist and elegant watch designs is growing, indicating a customer desire for timeless and sophisticated timepieces. ### Industries Being Reshaped - **Luxury Watchmaking:** Luxury watchmaking companies have an opportunity to disrupt the market by providing clean, mature, and business-like designs with exceptional craftsmanship. - **Leather Goods:** The leather goods industry can capitalize on the demand for high-quality Italian leather straps as a key component in luxury watches. - **Fashion Accessories:** Fashion accessory companies can explore the growing trend of minimalist and elegant watch designs to cater to customers seeking timeless and sophisticated accessories. ## Related on Trend Hunter - [Accessible Mechanical Timepieces](https://www.trendhunter.com/trends/classivo-43.md) - [Refined Watch Debuts](https://www.trendhunter.com/trends/temporal-works.md) - [Sleek Magnetic Timepieces](https://www.trendhunter.com/trends/triarch.md) - [Accessible Co-Branded Field Watches](https://www.trendhunter.com/trends/automatic-field-watch.md) - [Elegant High-Performance Watches](https://www.trendhunter.com/trends/tissot-prx-powermatic-80.md) - [Chic Celestial Ombre Timepieces](https://www.trendhunter.com/trends/seiko-prospex-lx-gmt-us-special-edition.md) - [Affordable Luxurious Patterned Watches](https://www.trendhunter.com/trends/type-10.md) - [Revived Quartz Watches](https://www.trendhunter.com/trends/q-timex-1972.md) - [Handcrafted Mechanical Timepieces](https://www.trendhunter.com/trends/handcrafted-mechanical-timepieces.md)