# Gen Z Mental Health Platforms Batiste's Cause Marketing Platform Supports Gen Z Mental Health By Laura McQuarrie | Published 2023-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cause-marketing-platform References: [prnewswire](https://www.prnewswire.com/news-releases/batiste-announces-its-commitment-to-improving-the-mental-health-and-well-being-of-gen-z-301798050.html) & [BatisteHair](http://www.BatisteHair.com/)  Dry shampoo brand [Batiste](https://www.trendhunter.com/trends/touch-activated-dry-shampoo) is launching a cause marketing platform to support the health and well-being of [Gen Z.](https://www.trendhunter.com/trends/shift-happens) Ultimately, with this new platform, Batiste says it "will support Gen Z in taking the time to focus on themselves to foster, support and improve their mental health and well-being." These initiatives focus on spotlighting the importance of peer-to-peer connection, especially as it relates to mental health among Gen Z and Millennials. Batiste launched a year-long partnership with [Active Minds](https://www.trendhunter.com/trends/cloud-collection) (a leading nonprofit organization providing mental health awareness and education for young adults) and it is also launching a partnership with Dr. Courtney Tracy, LCSW, PsyD, better known as @the.truth.doctor to millions of followers on TikTok. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 74% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Gen Z Mental Health Awareness:** Businesses can focus on promoting mental health awareness and improving access to mental health resources for the Gen Z population. - **Cause Marketing Platforms:** Companies can develop cause marketing platforms that support important social issues, while connecting with younger generations who prioritize social responsibility. - **Peer-to-peer Connection:** Businesses can focus on creating opportunities for Gen Z and Millennials to connect with peers and build supportive communities, especially in the context of mental health and well-being. ### Sectors Adopting This - **Beauty and Personal Care:** Companies in the beauty and personal care industry can create social impact by developing cause marketing platforms and supporting mental health initiatives like Batiste is doing. - **Nonprofit Organizations:** Nonprofit organizations can partner with businesses to bring awareness and attention to important social issues, like mental health, and engage with younger audiences. - **Social Media:** Social media platforms can be effective channels for spreading mental health awareness and resources, and they can partner with businesses and nonprofits to amplify messages and reach wider audiences. ## Related on Trend Hunter - [Peer-to-Peer Conversation Campaigns](https://www.trendhunter.com/trends/real-tea-real-talk.md) - [Mental Health-Focused Brand Initiatives](https://www.trendhunter.com/trends/mental-healthfocused.md) - [Teen Meditation Platforms](https://www.trendhunter.com/trends/headspace-for-teens.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Gen Z Self-Care Capsules](https://www.trendhunter.com/trends/not-your-mothers.md) - [Gen Z Mental Health Apps](https://www.trendhunter.com/trends/gen-z-mental-health-app.md) - [Gen Z-Centered Health Apps](https://www.trendhunter.com/trends/rtro-1.md) - [Peer-Connected Support Platforms](https://www.trendhunter.com/trends/togetherall.md) - [Mood-Boosting Haircare](https://www.trendhunter.com/trends/happy-hair-people.md)